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BMW of North America Celebrates 11 Years of Grassroots Fundraising With Susan G. Komen for the Cure

March 2007
 Filed under: BMW CORPORATE Car News | BMW CORPORATE Headlines
ATHENS, Ga., March 8 /PRNewswire/ -- The million-mile, cross-country grassroots fundraising drive that has raised more than $10 million for Susan G. Komen for the Cure over the past decade kicked off in Athens, Georgia today at Athens BMW, 3040 Atlanta Highway from 10 AM to 6 PM. Thirty-eight specially-badged BMWs, decorated with pink modernist maps, arrived for the official start of The 11th Annual BMW Ultimate Drive Supporting Susan G. Komen for the Cure. Over the next eight months, the program will travel throughout the country, stopping at 237 BMW Centers nationwide with the goal of donating an additional $1 million to the cause.

The BMW Ultimate Drive is a grassroots program that gives community members the opportunity to get involved in the fight against breast cancer. For every mile driven during the BMW Ultimate Drive event, $1.00 is donated to Susan G. Komen for the Cure. The money raised directly supports breast cancer research, education, screening, and community outreach programs provided by Susan G. Komen for the Cure, the nation's largest source of nonprofit funds dedicated to the fight against breast cancer in the world.
"We at BMW are delighted that, after a decade of grassroots fundraising, community members across the country continue to support Susan G. Komen for the Cure through the BMW Ultimate Drive," said Tom Purves, Chairman and CEO, BMW of North America. "Nearly 300,000 people have participated in the program over the past 10 years, and this year, 237 communities -- and thousands of supporters in the fight against breast cancer nationwide -- will have the opportunity to become involved."

Developed by BMW in partnership with Susan G. Komen for the Cure, two fleets of specially badged BMWs crisscross the country visiting participating BMW Retail Centers. The drive will continue through October 2007, inviting consumers to get behind the wheel and help contribute to the fight against breast cancer.

Upon completion of every drive, each participant adds his or her own name to the Signature Vehicle -- this year, a BMW X5 -- which becomes a living memorial to those who have lost their battle against breast cancer and a sign of hope and inspiration to others fighting the disease.

"Breast cancer is still the most common form of cancer among women -- and the second leading cause of death," said Hala Moddelmog, President and Chief Executive Office of Susan G. Komen for the Cure. "The BMW Ultimate Drive has helped fund essential research and crucial services for patients, survivors, and their families over the past 10 years."

The BMW Ultimate Drive Program

The BMW Ultimate Drive is a driving program created by BMW to raise awareness and funds for breast cancer research and community outreach programs. The general public is invited to drive the fleet of BMWs at participating Retail Centers during an Ultimate Drive event. For each mile driven in one of the vehicles, $1.00 is donated to Susan G. Komen for the Cure to support breast cancer research, education, screening and treatment programs. The program consists of a 19-car Northern and a 19-car Southern fleet of Titanium Silver BMWs each lead by a Signature Car -- a 2007 BMW X5. The Signature Vehicles are painted, as are the fleet cars, in shimmering Titanium Silver with swirls of pink ribbons.

As in years past, there will be an award presentation at each event honoring a "Local Hero" -- a community resident who has made an outstanding personal effort in the fight against breast cancer. A photograph of each hero will be affixed to one of the two BMW X5 Signature Vehicles.

There is no purchase necessary to drive the vehicles in the BMW Ultimate Drive, and all proceeds from the test drives are donated directly to Susan G. Komen for the Cure. All administrative costs of the BMW Ultimate Drive Program are underwritten by BMW separately and apart from the funds raised for this program.

About Susan G. Komen for the Cure

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit or call 1-800 I'M AWARE.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 models and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car centers, 334 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 80 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

Source: BMW of North America, LLC

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