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BMW, TED Extend Partnership with Launch of New TED.com


April 2007
 Filed under: BMW CORPORATE Car News | BMW CORPORATE Headlines
WOODCLIFF LAKE, N.J., April 16 /PRNewswire/ -- Underscoring a belief in the power of ideas -- and the sharing of knowledge and inspiration on a global scale -- BMW today announced its support for the new TED.com. It is a completely redesigned website that promotes the free exchange of "Ideas Worth Spreading." The new site, which marks the latest venture between the two companies, features the most extraordinary talks made famous by the TED (Technology, Entertainment, & Design) Conference held annually in Monterey, California.

BMW first teamed with TED in June 2006 as the exclusive sponsor of the hugely successful TEDTalks podcast series, which brought talks from the TED Conference to the public for the first time. The TEDTalks have been viewed 8 million times by 3 million people worldwide. The new TED.com offers a vast selection of never-before-seen content and technological offerings that enhance the user experience.
Among the features of the new TED.com:

* More than 100 full-length TED talks, including 30 never-before-seen outside the exclusive TED Conference.
* Ideas and insight from diverse speakers including BMW Group Design Director Chris Bangle, Jeff Bezos, Bono, Majora Carter, Bill Clinton, Richard Dawkins, Dan Dennett, Anna Deveare-Smith, Eve Ensler, Malcolm Gladwell, Jane Goodall, Al Gore, Nicholas Negroponte, Tony Robbins and Stefan Sagmeister.
* Unmatched high-resolution video that can be viewed online or downloaded as audio or video to playback on a computer, iPod or set-top box, such as the new Apple TV. The videos are also available on www.bmwusa.com/tedtalks .
* First-of-its-kind video player with innovative chapter-marking technology that lets users find and skip to key moments in a given talk.
* Unique ratings system that allows users to describe talks using adjectives (such as Courageous, Eloquent, and Inspiring) and find content accordingly.
* Social networking tools -- Profile Pages, Comments and Favorites -- that allow for interaction among members of the TED Community.

"We are extremely pleased to be partnering with TED again on a venture that falls so perfectly in line with BMW's commitment to technology, sustainability, passion and the profound experiences that the power of ideas can deliver," said Jack Pitney, Vice President of Marketing, BMW of North America. "As the inaugural sponsor of this project, we are helping TED deliver groundbreaking, inspiring content to everyone, everywhere. As evidenced by our previous project with TED, we truly believe that many of the breakthrough talks on TED.com -- topics such as design, innovation and sustainable energy alternatives, which are so central to BMW -- will help shape our future."

"This is an important moment in TED's history," said Chris Anderson, curator of TED. "With the launch of our new website we're really saying to the world: we want to share with you our best content for free, and we want you to connect with like-minded people inspired by these talks. In other words, we see the site as a way of dramatically expanding our community from the 1,000 people who attend the conference to millions of knowledge seekers around the globe. We're grateful to BMW for their support in this endeavor."

"Our first venture with BMW, the TEDTalks podcast series, proved hugely successful. We were astounded by how quickly that audience grew," said June Cohen, Director of TED Media. "But what surprised us even more was the impact the talks had on viewers. The extensive discussion in the blogosphere, and the depth of the emotional response was what inspired us to create this new site. A year ago, BMW took a huge chance on us when this was just an idea, and we're thrilled to have their continued support as we take TED.com to the next level."

BMW's sponsorship of the new TED.com offers visitors a chance to engage more deeply with the idea of a post-carbon future by presenting a front-page "Ideas from our Sponsor" video by Dr. Klaus Topfer, former UN Director for Environmental Policy. TED.com also details how and why TED and BMW chose to work together on both TED's website and at the recent TED2007 Conference. The two independent, idea-driven organizations have discovered much common ground as a result of the growing partnership-with one of BMW's big ideas holding particular interest with the TED audience: a hydrogen-powered world.

The BMW CleanEnergy program is leading the paradigm shift towards a hydrogen-based economy in the long term. With the BMW Hydrogen 7 -- the first hydrogen-powered luxury performance sedan -- BMW is seeking to build widespread acceptance of hydrogen as replacement of fossil fuels -- and looking to TED and the new TED.com to help support this strategy. In addition to a strong presence on the new website ( www.TED.com ), the BMW Hydrogen 7 was a featured automobile at TED2007 and the focus of much discussion and interaction among the conference's high-profile attendees and speakers.

Based on the BMW 7 Series, the BMW Hydrogen 7 is powered by a 260 hp twelve-cylinder engine and accelerates from 0-60 mph in 9.3 seconds. It features a dual-mode internal combustion engine that switches at the push of a button from hydrogen to gasoline. Since the start of research and development in alternative fuel sources, BMW has focused on liquid hydrogen as the appropriate source of energy for the automobile. BMW launched the BMW Hydrogen 7 in Fall 2007 to help stimulate public interest for the development of a viable hydrogen infrastructure.

BMW - A Company of Ideas

BMW has a unique corporate culture, which puts a premium on constant innovation and inspiration. This is reflected in projects like BMW CleanEnergy, BMW's commitment to a sustainable future for mobility using renewable hydrogen fuel, BMW Design, which sets trends in interior and exterior styling, and the award-winning BMWfilms(TM). BMW believes there is nothing more rewarding than helping great ideas live on.

BMW Group in America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 models and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 81 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

Source: BMW Group in America

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