Dennis McClure, invoice marketing manager for Ford Motor Credit, will be joined by Cheryl Kananowicz, vice president of Sales & Corporate Communications for DST Output, to take the audience through the anatomy of a TransPromo campaign from concept to delivery, highlighting the critical elements necessary for a successful promotion and transaction.
Ford Motor Credit was an early convert to DST Output's TransPromo capabilities, with the goal of increasing sales of its Ford, Lincoln, Mercury, Mazda and Volvo vehicles. By adding a customized page and brand information to its 3.8 million statements sent each month, Ford Motor Credit regularly infuses its statements with marketing messages and promotional offers that are targeted to its customers' buying patterns and preferences.
According to DST Output, new postal rates, inkjet printing technology and innovative software tools are driving the TransPromo marketing trend, a technique that combines obligatory transactional customer communication with revenue-generating promotional offers.
The first-ever TransPromo Summit, produced by InfoTrends, will bring together marketing executives, technology professionals, and production executives for two days of information sharing and peer-to-peer networking. The event will provide attendees with the "What," "Why," and "How-To" steps for transforming transaction documents into marketing opportunities.
Attendees will learn how to enhance customer communications, improve customer retention, increase revenue and profits, and improve document ROI (return on investment).
For an up-to-date conference program or to register as an attendee, please visit http://www.transpromosummit.com/
About DST Output
DST Output, a subsidiary of DST Systems Inc., provides integrated print and electronic statement and billing output solutions to many of the country's largest financial services, communications, insurance, healthcare, and utilities companies. In 2006, DST Output and its affiliates produced more than 2.6 billion customer communications, delivered throughout the United States, Canada and the U.K. via postal service, express delivery and over the Internet. We are the largest third-party First-Class(TM) mailer in the United States and the world's largest inkjet systems printer.
For more information, visit http://www.dstoutput.com/
About Ford Motor Credit Company
Ford Motor Credit Company LLC is one of the world's largest automotive finance companies and has supported the sale of Ford products since 1959. Ford Motor Credit is an indirect, wholly owned subsidiary of Ford Motor Company. It provides automotive financing for Ford, Lincoln, Mercury, Jaguar, Land Rover, Mazda and Volvo dealers and customers.
More information can be found at http://www.fordcredit.com/ and at Ford Motor Credit's investor center, http://www.fordcredit.com/investorcenter/
InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses.
Additional information about InfoTrends is available on the Web at http://www.infotrends.com/
Source: DST Output