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Top Ford Technicians, Service Advisors Meet in Dearborn to Compete for Global Title

August 2007
 Filed under: FORD CORPORATE Car News | FORD CORPORATE Headlines
Dearborn, Michigan, August 14, 2007 – Eighteen of the best Ford service advisors and technicians from the Middle East, Asia Pacific, Sub-Saharan Africa, Puerto Rico/U.S Virgin Islands and Caribbean/Central American regions will be gathering in Dearborn, Michigan on August 21 to face off in Export Operations "Service Excellence World Cup." The finalists were selected from the more than 100 dealerships that comprise Ford Motor Company’s Export Operations and Global Growth organization.

The 2007 Global Service Advisor and Technician Skills Service Excellence World Cup is the first such competition in the history of Ford Motor Company. To qualify for the global competition, contestants had to complete six months of rigorous preparation - training, in-dealership competitions and finally, get crowned as the best of their region. Regional competitions were conducted in the United Arab Emirates, Thailand, Mauritius, Puerto Rico and Panama.
"This is a great event on multiple levels," said John Fitzpatrick, Director, Ford Export Operations and Global Growth Initiatives. "First, it serves as an incentive to help sharpen the skills of our service advisors and technicians in order to serve our customers better and achieve higher levels of satisfaction. Second, it recognizes excellence within these important service professions that aren’t frequently at center stage. For many of the participants, it serves as an opportunity to travel to North America and to visit Ford’s World Headquarters for the first time."

Prior to the final competitions on August 21, finalists will be offered a deep dive into Ford Motor Company operations, as well as a number of team building activities including a day at the Woodward Dream Cruise, a NASCAR Nextel Cup race at Michigan International Speedway, and visits to Ford heritage sites including the Henry Ford Museum and the Ford Rouge Factory.

The winners of the global competition will receive cash prizes of up to US$5,000, plus trophies for themselves and their dealerships.

Service advisors will have to demonstrate their service write-up skills using Ford's Service Excellence "Interactive Reception Process". Technicians will demonstrate their diagnostic skills using computer systems employed by Ford in its dealerships to identify and complete correction of actual vehicles in timed exercises. Service advisors will compete based on their customer-friendly interaction to identify the customer's service needs.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company.

For more information regarding Ford’s products, please visit

Source: Ford Motor Company

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