The 2007 NAIAS takes place from January 7-21 at the Cobo Center in Detroit and is open to the general public beginning on January 13. In addition to the world-debut vehicles, Mitsubishi is displaying its entire 2007 model line at the show, including the all-new Mitsubishi Outlander SUV, the exciting new Galant Ralliart performance sedan and the new Mitsubishi Eclipse Spyder. Special Edition (SE) versions of the Mitsubishi Galant, the Mitsubishi Endeavor midsize SUV and the Mitsubishi Eclipse coupe will also be on the show floor. The Mitsubishi exhibit will also showcase the Baja-winning Mitsubishi Raider and a Safari Rally winner from 1973, the Mitsubishi Lancer 1600 GSR, will represent more than three decades of Mitsubishi motorsports heritage.
New Global Platform in the Spotlight
The new Lancer, Prototype X and the upcoming Lancer Evolution sedan all rely on the same performance-engineered global platform that debuted beneath the 2007 Mitsubishi Outlander SUV. The inherent robustness and versatility of this architecture allow Mitsubishi to utilize it for a diverse array of products, each one retaining a unique performance character.
The 2008 Lancer will deliver driven-to-thrill dynamics, "class-up" value, advanced safety and available cutting-edge user-technology in an aggressively styled compact sedan. Lancer's comprehensive safety package provides seven standard air bags, including the first driver's knee air bag available in a Mitsubishi model.
2008 Lancer Is All-New from the Wheels Up
Beneath its athletic sheetmetal, the 2008 Lancer is powered by an all-new 2.0-liter DOHC MIVEC 4-cylinder engine that produces 152 hp at 6,000 rpm (Federal Tier II, Bin 5 emissions) and 146 lb.-ft. of peak torque at 4,250 rpm. (For states that require it, the PZEV-certified Lancer offers 143 horsepower at 6,000 rpm and 143 lb.-ft. of peak torque at 4,250 rpm.) This engine propels Lancer from 0-60 mph in under 8 seconds (manual transmission).
First Mitsubishi in North America with a CVT
All Lancer models come with a standard crisp-shifting 5-speed manual transmission. The front-wheel-drive Lancer is the first Mitsubishi in North America to offer an optional continuously variable transmission (CVT) in place of a conventional automatic transmission. When equipped with the CVT, the Lancer GTS exclusively features a 6-step Sportronic(R) mode that allows the driver to manually control transmission operation using magnesium steering wheel paddle shifters -- a first in the segment.
Inspired Exterior and Interior Design
The Lancer's eye-catching exterior design conveys its unmistakable brand identity. A shark-nosed front end inspired by jet fighter air intakes, a distinct wedge-like profile and crisp, taut lines highlight the exciting new design, announcing the sporty intentions of this very capable compact sedan.
As with the exterior, the Lancer's interior is characterized by clean and crisp surfaces, free of gimmicks and using high-quality materials with careful attention to detail. The 2008 Lancer is available in three levels of trim and driving dynamics: DE, ES and the sport-tuned GTS. Each trim line is distinguished by its own distinct seating materials and interior trim. The overall instrument panel shape and design contribute to a more spacious interior feeling than seen in some competitors. The roomy feeling is no illusion, as the new Lancer provides 94.8 cu. ft. of passenger space (93.3 with the optional sunroof).
Premium In-Car Technology
All Lancer models for 2008 come pre-wired for accessory SIRIUS(R) Satellite Radio. This in-demand feature is also included in the optional Sun and Sound Package that is available for the ES and GTS models, where it is combined with a power glass sunroof, SIRIUS(R) Satellite Radio with 6-month pre-paid subscription and a 650-watt (max.), Rockford-Fosgate(R) Premium Audio system -- the most powerful factory-installed audio system in the segment.
Other electronic options on GTS include a Navigation and Technology Package, which combines a 30-gigabyte hard disc drive (HDD) navigation system with digital music server function, the Mitsubishi Multi-Communication System and the FAST Key (Freehand Advanced Security Transmitter) entry system. FAST Key allows the driver to unlock the vehicle simply by having the remote in a pocket or purse and grasping the handle on either of the front doors or the trunk.
Although clearly based on the new Lancer and sharing its distinctive shark-nose grille opening, Prototype X features a unique front end, rear fenders, decklid and an aluminum roof. Making a maximum-performance statement, Prototype X looks the part of the street-wise sports machine with its boxed fenders, aggressively sloping hood with integral air scoop, 20-inch alloy wheels with massive brakes and the high-tech LED turn signals in the sideview mirrors.
Under its muscular skin, Prototype X showcases an all-new 2.0-liter turbocharged engine and a new electronic all-wheel-drive system called Super-All Wheel Control (S-AWC). Prototype X also previews a new automated manual transmission with paddle shifters. This sequential gearbox promises to offer fast driver controlled shifts, and the convenience of a fully automatic mode with no performance compromise.
Inside Prototype X, deeply contoured bucket seats are upholstered in high-grip Alcantara. An electronic lap counter hints at the car's weekend club racer capability, while the red LED light band that spans the doors and the dash surface might suggest a customizing idea to future customers. The user technology in Prototype X previews what will be available for the next Lancer Evolution. While not all design features and content seen on Prototype X will make it to the production vehicle, the design seen in sheet metal will carry through.
Next-Gen Evolution Power and Handling
The engine powering Prototype X is a turbocharged version of the new aluminum 4B11 2.0-liter DOHC MIVEC engine used in the 2008 Lancer. It will yield the highest power rating ever in an Evolution model.
Prototype X is equipped with the automated manual transmission with magnesium steering wheel paddle shifters that will be available on the next Lancer Evolution. This new transmission will offer lightning fast, paddle-shift actuated shifting when desired, along with offering a fully automatic mode. For stick shift purists, the next Lancer Evolution will still offer a conventional 5-speed manual transmission. With the 4B11 turbo engine's stronger torque performance, a 5-speed will provide optimal acceleration response.
Super All Wheel Control (S-AWC)
The next Lancer Evolution, while still providing the levels of engine performance that appeal to this model's loyal core customers, will expand dynamic capability with the new Super All Wheel Control (S-AWC) system. In Prototype X, this next-generation system combines an Active Center Differential (ACD) with an Active Yaw Control (AYC) rear differential and Active Skid Control (ASC). With exciting performance assured, Mitsubishi will be able to equip the upcoming Lancer Evolution to be a markedly better car for everyday driving.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing and research and development operations of the Mitsubishi Motors Corporation in the United States. Mitsubishi Motors sells coupes, convertibles, sedans, a mid-size pickup truck and sport utility vehicles through a network of approximately 520 dealers.
Source: Mitsubishi Motors North America