Under the OEM agreement, a first for Tele Atlas with BMW, select BMW vehicle navigation systems will contain Tele Atlas maps starting in 2008; additional navigation systems are expected to be powered by Tele Atlas maps starting in 2009.
BMW Group's selection of Tele Atlas further validates the results of a recent "Digital Map Accuracy Study." Conducted by an independent global marketing information firm, the study was designed to test the accuracy of personal navigation systems powered by Tele Atlas digital map data and related content by assessing the navigation systems' ability to help users find random addresses and points of interest (POIs) and accurately route them to a destination. The results show that Tele Atlas maps establish a very credible benchmark for accuracy, with near perfect scores in the areas of address availability and route guidance, and the largest percentage of POIs found.
"This agreement firmly substantiates Tele Atlas' position as the accuracy and innovation leader in digital mapping, with the coverage and content that meets the needs of some of the most sophisticated in-car navigation system users in the world," said Alain De Taeye, co-founder and CEO, Tele Atlas. "In many ways, the in-car navigation market set the standard for digital maps, and triggered many of the innovations that are now driving the personal navigation and wireless markets. We expect our work with BMW to help us bring continued innovation to all the digital map markets we serve."
About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power some of the world's most essential navigation and location-based services. The information is the foundation for a wide range of personal and in-car navigation systems and mobile and Internet map applications that help users find the people, places, products, and services they need, wherever they are. The company also works with business partners who trust its digital map data to deliver critical applications for emergency, business, fleet, and infrastructure services. Founded in 1984, the company provides maps covering 64 countries around the world. Tele Atlas has approximately 2,400 full-time staff and contract cartographers at offices in 24 countries and uses a sophisticated network of professional drivers, mobile mapping vans, and more than 50,000 data resources to deliver highly accurate and up-to-date digital maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit www.teleatlas.com
Source: Tele Atlas