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Tips on selling a car online in Australia

Car Selling Hints & Tips

Selling Hints & Tips

Tips to get the most of out of your online ads

Selling Hints & Tips

You’ve got 6 photos so make the most of them! Assuming your car is in good condition or its an older classic and your providing a realistic portrayal of its condition, you should take care to ensure the vehicle is clean and looking its best both inside and out. To view an advert template click here

Given that you can have 6 photos a good idea is to allocate at least 3 to the exterior of the vehicle, taken from angles that reveal the vehicle in its best light. I.e. rear ¾ shot, full side shot, full front of ¾ front/side shots – what ever angles suit your car best.

A good interior shot that shows the condition of the dash board and front seats as a minimum is highly recommended. If the vehicle has a clean, well presented interior the buyer needs to see it, as this is an area where wear and tear will be evident on the vehicle if not looked after. If the interior is damaged then it is up to you wether to photograph it, if you are selling a vehicle as is at a corresponding price and wish to give buyers a realistic appraisal of the vehicles condition then yes, other wise it might be best to focus the camera on some of the vehicles better attributes.

Engine bay
Most buyers are going to want to see whats under the bonnet at some stage – pre-empting this and providing a good clean shot of a good clean engine is an excellent way to instil confidence in the buyer that the vehicle is well looked after. Best done after steam cleaning or degreasing and washing of the engine bay.

The boot or cargo area of the vehicle is other potential high wear area which if in good condition is worth showing to buyers.

If the vehicle is fitted with after-market or factory accessories that will enhance the vehicle in the eyes of the buyer then ensure these are obvious in the exterior and interior photos. It may be a good idea to have a close up shot of a certain modification such as bigger disc brakes and callipers.

Pre-existing damage/scratches
If your vehicle has dents or scratches on the body work it is probably a good idea to show them in photos as they will then have a good idea of the cars condition. This may turn some buyers off, but those who do contact you will be more likely to follow through with the purchase as they have already factored this in to their offer.

There is no limit to the amount of text you can include with your advert so be sure to list all relevant modifications and extras so as to fully inform buyers as to all the features, options and modifications. – don’t hold back – it doesn’t cost any more to be comprehensive!

Virus or scam alert

Protect Your Password
DIGIADS advises that under no circumstances should you provide your log in details to anyone in response to email or phone requests for confirmation, no matter how genuine these emails may appear. Known as "phishing", a number of these scams are currently in operation on the Internet. No member of DIGIADS will ever request you to divulge your username or password.

Buyer / Seller Scams
NEW: Recently our site has been abused to advertise other people’s cars without their permission. This appears to have been done to cause an annoyance to the seller of the item whom is unaware of the ad placement. This type of pest advertiser is prevalent in Universities. Please contact us if you have found an advertisement listing your contact details that was not placed by you.

We've been alerted to a scam which operates in the following way: An overseas buyer offers to buy your car. They will want to send you a cheque for an amount in excess of the purchase price of your car and will ask you to send the change back to them or to pay the change to a local shipping agent. There are several variations on the theme. If you get an offer like this from overseas, we recommend that you be alert to a possible scam.
Another scam operates as follows: Typically a car/bike/boat, etc will be offered for sale at a very low price. The seller will say that the item is located overseas or in a location that makes it difficult to inspect the item. The seller will ask you to send them a deposit or pay for the item before they will arrange to send it to you. If you get an offer like this, we recommend that you be alert to a possible scam.

Advertising using the direct URL
The direct URL is the key to getting buyers to see your vehicle online, the basic idea is to include it every where your advertise your car, so that buyers who ready your classified adverts can then log on to the Internet and see your photos and extra details.

Examples of where to advertise your Cars URL include:

  • Local newspapers
  • trading post
  • trader type magazines such as Unique cars and even 'on car' advertising material.

We wish you the best of luck in advertising your vehicle!

DIGIADS Team Australia

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