You can go through a month's worth of classified newspaper advertisements, check the notice boards and the grocery stores, read the motorbike trader magazines and ask everyone you know at work.
Others may be more concerned with design and practicality.
In many cases, you'll find shockingly low prices, too.
People pay more than they should because they don't feel like they have alternatives.
What about someone who simply wants to find a great deal on a pre owned 1997 Atk Star and who has no interest in differentiating between its trim components and the ones on the 1997 model?