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Chrysler Financial Supports Marketing Launch of All-new 2007 Dodge Caliber


April 2006
 Filed under: DODGE Car News | DODGE Headlines

Caliber Program Geared Toward Recent Graduates

FARMINGTON HILLS, Mich., April 20 /PRNewswire-FirstCall/ -- Chrysler Financial is supporting the launch of the all-new 2007 Dodge Caliber with a unique finance program for first-time vehicle buyers called the "First VIP" program. Chrysler Financial will help young buyers establish a strong credit history by connecting with them as they enter the new car buying process. The First VIP program is offered in dealerships through June 30, 2006.
* Chrysler Financial introduces new 'First VIP' program for Caliber buyers * First VIP program available in dealerships through June 30

The primary U.S. target market for the Dodge Caliber is a single, 25- to 35-year-old buyer with a college education and a median income of $45,000. In addition, the First VIP program supports a secondary youth market, high school graduates. Many will be first-time new car buyers in the market for an exciting new vehicle that stands out from the crowd.

"We see this as an opportunity to introduce our products and services to an important demographic for us and the Chrysler Group," said Kelly Mankin, Vice President -- Chrysler Brands Marketing, DaimlerChrysler Financial Services. "Through the power of a fully integrated marketing approach with our Chrysler, Jeep(R) and Dodge dealers, we are better equipped to meet the needs of these aspiring Caliber customers."

First VIP Program Qualifications

* Applicable for purchase or lease of an all-new 2007 Dodge Caliber
* No previous new car credit
* A recent graduate of a high school, junior college or accredited
college with a dated copy of the diploma accepted as proof of
graduation
* A minimum two verifiable credit references
* Terms available up to 60 months
* Verifiable income and permanent employment (for minimum of six months)
or verifiable commitment for employment prior to graduation


Chrysler Financial is committed to strengthening financial literacy among youth in the U.S. The business unit supports and participates in grass roots finance education programs such as Money Smart Week Programs in Detroit and Chicago, the Hip-Hop Summits on Financial Empowerment Tour and is a partner in the American Financial Services Association's financial education programs.

2007 Dodge Caliber

Dodge Caliber redefines the entry-level vehicle by combining high value with bold styling and a slew of clever interior innovations. It will appeal to owners around the world who want Dodge attitude packaged with the capability and versatility of a sport-utility vehicle and the affordability and fuel-efficiency of an entry-level compact car.

Dodge Caliber will appeal to up-and-coming buyers who are looking for a compact car that stands out from the crowd and gives them the flexibility to do more in terms of seating friends and storing gear. Caliber has the versatility and flexibility to accommodate their lifestyles, as well as a value price. With a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $13,985 (including a $560 destination charge), Dodge Caliber is priced $410 below the outgoing Dodge Neon.

Dodge Brand

With more than 1.4 million vehicles sold globally in 2005 (1,179,008 in the U.S.), Dodge is the Chrysler Group's best-selling brand and the number five nameplate in the U.S. auto market. This year, Dodge will expand into international markets with Caliber and Nitro.

Dodge has a seven percent market share in the U.S. In the minivan market, Dodge is the segment leader with a 20 percent market share. In the truck market, Dodge has a 16 percent market share and in the car market, Dodge has a 3.7 percent market share.

About Chrysler Financial

Chrysler Financial offers a complete line of world-class automotive financial products and services for both dealers and consumers of Chrysler, Jeep(R) and Dodge vehicles. In addition to offering vehicle wholesale and retail financing, Chrysler Financial provides fleet management and lines of credit to Chrysler Group dealers. As an industry leader in automotive financing, Chrysler Financial provides its customers with the most innovative and efficient methods of doing business. For more information on Chrysler Financial visit http://www.chryslerfinancial.com/ .

Source: Chrysler Financial

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