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2009 Ferrari California $520,000 Auction Review

September 2008
Filed under: FERRARI Car News | FERRARI Headlines

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The Ferrari California world premiere ended late last night with more than 1,000 guests from all over the world at Los Angeles and Maranello.

At the private airport of Santa Monica, where the US-American presentation was held, the new Ferrari California came under the hammer for 520,000 USD at a charity auction. Arnold Schwarzenegger, Governor of California, made a brief appearance at the event to commend Ferrari for their commitment in supporting After-School All-Stars, an association that engages middle-school kids in activities that increase confidence and encourage success in all areas of their lives, to which the auction's earnings will be donated.

Meanwhile the Ferrari California was presented at Maranello by Ferrari President Luca di Montezemolo, together with the Scuderia Ferrari drivers Kimi Raikkonen and Felipe Massa, who drove the car inside the new factory building, planned by Jean Nouvel, surrounded by images from the history of the Prancing Horse. Michael Schumacher, involved in the development of the new Granturismo from Maranello, underlined the sporty qualities and flexibility of the new California.

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