Latest Car News From DIGIADS

Latest Car News

New Car Review Areas

General Car Topics

2007 Honda Asimo Promotes New CRV Review

December 2006
Filed under: HONDA Car News | HONDA Headlines

View this 2007 Honda Asimo Promotes New CRV Wallpaper Picture

View this 2007 Honda Asimo Promotes New CRV Wallpaper Picture Gallery

 Car 2007 Honda Asimo Promotes New CRV Wallpaper Pics 2006 Car 2007 Honda Asimo Promotes New CRV Wallpaper Pics 2006 Car 2007 Honda Asimo Promotes New CRV Wallpaper Pics 2006

View this 2007 Honda Asimo Promotes New CRV Wallpaper Picture Gallery

Latest HONDA Headlines

Honda's new warm technology advertising campaign breaks nationwide on Friday, 15 December. It highlights the company's approach to advanced technology and supports the launch of the new CR-V, on sale in January.

The campaign, developed by Wieden+Kennedy, opens with a 90-second TV advertisement featuring ASIMO, Honda's advanced humanoid robot. ASIMO embodies the Honda attitude towards technology warm, approachable, human, optimistic and always moving forward.

The ad depicts ASIMO in a museum setting, engaging with a range of exhibits and everyday objects to demonstrate the robot's human qualities and advanced technology. It closes with the thought: 'More forwards please' which represents Honda's continual push for technological innovation.

Head of Marketing at Honda (UK), Jeff Dodds, said: We're always looking to develop technology that is approachable and warm, and by that I mean innovations people can appreciate, engage with and relate to. ASIMO is a serious research project for Honda, but it also has the ability to put smiles on people's faces and so embodies perfectly our 'warm technology' approach.

Outdoor mega sites and large posters featuring ASIMO will complement the TV campaign, showing the progression of Honda's 20 year robot programme from the first pair of legs with a computer attached, to today's humanoid ASIMO.

Further press and posters will incorporate the new model CR-V and highlight the advanced technology in the car: adaptive front lighting, collision mitigation braking, rear parking cameras displayed in the satellite navigation system.

Before the campaign breaks, five short films will be broadcast daily from www.honda.co.uk. The series of webcasts introduce ASIMO, and show how its warm approach has brought science and technology to a broad audience across the world.

From 15 December, a new website www.warmtechnology.co.uk goes live, which will feature a gallery space dedicated to Honda's 'more forwards please' advancements. As well as ASIMO, the FCX hydrogen fuel cell car, new HondaJet plane and CR-V are presented as examples of Honda's approach to alternative technology. The website has been developed by Midas Collective.

About ASIMO
Honda's robot project began in 1986 when a team of engineers received funding to work on a machine that could walk like a human. The first incarnations were little more than computers on awkward mechanical legs but 20 years later, ASIMO is capable of running at a speed of 6km/hour, which means momentarily having both feet off the floor, an incredibly difficult engineering accomplishment.

It also features the ability to perform tasks in a real-life environment for example walking hand-in-hand with a person and carrying objects using a trolley or cart and can recognise moving objects, posture, environment, sounds and faces. The team is now working on the next challenge introducing brain-like intelligence.

Latest Car News

All images courtesy of and copyright their respective manufacturers, unless otherwise indicated. They may not be reproduced or retransmitted in any way without the express written permission of their respective owners. All trademarks are the property of their respective owners. Model news and specifications are presented as provided by manufacturer, and do not necessarily reflect the opinions of DIGIADS. No warranty is made by DIGIADS with respect to the accuracy or timeliness of the information contained herein.
Copyright © 2000-2025 DIGIADS Australia All Rights Reserved. Contact Us
Designated trademarks and brands are the property of their respective owners. Use of this Web site constitutes acceptance of the DIGIADS Privacy Policy and User Agreement. 		Loading...