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Infiniti Wins Retail Design Award


March 2006
 Filed under: INFINITI Car News | INFINITI Headlines
March 13, 2006

NEW YORK — Leading brand strategy and design consulting firm Lippincott Mercer has been awarded first place in the International Hard Lines category in the 2005 Chain Store Age Retail Store of the Year design competition. The award, which was announced in the February 2006 issue of Chain Store Age magazine, applauds the firm’s luxurious prototype design for Infiniti in Korea. In January 2006, the same environment was singled out for an “Innovative Exterior Design” award in the 2005 Institute of Store Planners/Visual Merchandising + Store Design International Store Design Competition.
“The Infiniti dealership design is an outstanding example of a brand positioning that has been brought to life,” said Ken Roberts, chairman and chief executive officer of Lippincott Mercer. “We are honored to accept this award.”

Located in Seoul, the dealership represents Infiniti’s entry into the Korean market and is part of Nissan Motor Company’s plan for the global expansion of their luxury brand. The customer-centric environment features a generous, dignified first floor reception area similar to the lobby of a luxury hotel, a mezzanine level lounge for consulting and hospitality and a two-story gallery showroom on the fifth and sixth floors to dramatically display new Infiniti vehicles against the backdrop of Seoul’s fast growing skyline.

This award-winning design is part of a comprehensive Infiniti Retail Environment Design Initiative (IREDI) that establishes a unique, new exterior/interior look and signage for Infiniti dealers in the United States and other global markets. The concept features forms that are energetic and modern with an accent on natural materials and open lighting. A key aspect of the IREDI program is its “flexibility within a framework,” which takes into consideration the various situations faced by Infiniti retailers regarding differences in geographies, business practices, cultures and local or international governments. Dealers are able to choose from a variety of materials, furnishings and artwork, yet the environments still have a consistent brand image and execution at the retail level.

The Lippincott Mercer team responsible for the Infiniti dealership design includes Ken Roberts, Peter Dixon, Rodney Abbot, Fabian Diaz, Richard Chun, Ryan Kovalak, Soenghie Lee and Teruo Sakata.

The Chain Store Age competition is open to any design firm or retail design team with stores opened within the specified contest period. The judges in this year’s competition were George Holz, director, design and construction, Red Door Spa Holdings; Karen Meskey-Wilson, VP and director, store design and merchandising standards, J.C. Penney; Jane Rappleyea, VP design and existing-store development, Linens ‘n Things; Stacey Shorr, associate, SBLM architects and Nicole Tricarico, interior designer, Tricarico Architecture & Design.

ABOUT INFINITI
For more information on the complete line of Infiniti luxury vehicles and the Total Ownership Experience (TOE) philosophy, visit Infiniti online at www.infiniti.com

ABOUT LIPPINCOTT MERCER
Lippincott Mercer is a leading brand strategy and design consultancy. The firm was founded in 1943 as Lippincott & Margulies and pioneered the discipline of corporate identity. Lippincott operates globally from its offices in the United States, Europe and Asia. Recent clients include American Express, AOL, Citigroup, ExxonMobil, Goldman Sachs, IBM, McDonald’s, Nissan, Samsung and Sprint. For more information, visit www.lippincottmercer.com.

ABOUT CHAIN STORE AGE
Chain Store Age is the monthly news magazine for corporate executives at headquarters in all the major segments of retailing: home centers, supermarkets, drug chains, specialty stores, discount, convenience and department stores. Chain Store Age delivers a wealth of information on retailing trends and the forces behind them, with regular sections covering: retail technology; merchandising; shopping center development; marketing; physical support systems; finance; legislative affairs; security; store design and visual display; strategic planning and human resources; distribution and transportation.

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