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2008 Lancia Musa and Ypsilon Unveiled Review

September 2007
Filed under: LANCIA Car News | LANCIA Headlines

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The absolute star is the New Musa which makes its first public appearance at an international motor show. Two Musa Platinos are on display with two different engines, the 100 bhp 1.9 Multijet and the 90 bhp 1.3 Multijet with DPF. The first version has Masaccio Black paintwork with leather and Alcantara® Starlite upholstery, while the second features a two-tone body (Peyrano and Rouge) combined with Chocolate upholstery in leather and Alcantara® Starlite. Both cars are lavishly equipped: in the safety field, for example, they feature an ESP system, 6 airbags, foglights, the Blue&Me® system and TPMS (Tyre Pressure Monitoring System); where comfort is concerned, they are offered with automatic dual-zone climate control, cruise control, satellite navigation, parking sensors, radio controls on the steering wheel and electrical rear windows. And finally, the two new Musa Platino sport 16” alloys, a leather-covered steering wheel and gear lever knob with contrasting stitching and the GranLuce sunroof.

The display is completed by a car equipped with the 95 bhp 1.4 16v engine, with a DFN (‘Dolce Far Niente’) robotised gearbox in the Oro specification, and the following safety features: 6 airbags, ESP, TPMS, foglights and the Blue&Me® system. The attention paid to occupant comfort is underlined by the dual-zone automatic climate system, cruise control, a radio with CD and MP3 file player, parking sensors, radio controls on the steering wheel and electric rear side windows. And that is not all: Airtex fabric also guarantees excellent transpiration. The 16” alloys, leather-covered steering wheel with contrasting stitching and two-tone body (Masaccio Black and Botticelli Grey) complete the model’s elegant, refined livery.

There is also space for the Ypsilon Sport MomoDesign, the most outspokenly sporty, but nonetheless fashionable version that was the fruit of collaboration between Lancia and MomoDesign, two Italian industrial concerns that are famous throughout the world, now united by innovation in design, the use of cutting-edge materials and attention to detail.

There will be two examples of the Ypsilon Sport MomoDesign on the catwalk in Germany, one powered by the brilliant 95 bhp 1.4 16v engine and the other by the 105 bhp 1.3 Multijet, the most powerful diesel in its category.

Both have two-tone paintwork, which has always been a distinctive feature of Lancia and is now the result of a long, complex painting process. One combines an opaque Titanium grey roof with a Casorati Yellow body, while the body of the second car is Masaccio Black. In addition to the two-tone livery, the two Ypsilon Sport MomoDesign cars mount a wide range of standard and optional equipment: automatic dual zone climate control, a radio with a CD and MP3 file player, the Blue&Me® system and foglights.

The Frankfurt stand is completed by the Lancia Thesis and Lancia Phedra flagships, epitomising the marriage of ‘elegance and innovation’. Visitors will be able to admire a show car that is derived from the latest version of the Thesis, and a 7-seater version of the Phedra Emblema, the best example of the ‘Italian art of living’, powered by the brand new 170 bhp 2.2 Multijet engine. This engine incorporates a double sequential-parallel turboblower, thanks to which response times are limited even at low speeds, a factor which enhances elasticity, entertainment and performance. With peak torque of 370 Nm available at just 1500 rpm, the car accelerates from 0 to 100 km/h in 10.8 seconds (compared to 12.5 second for the 136 bhp 2.0 Multijet version). Pick-up from 80 to 120 km/h in 5th is 11 seconds (0.7 seconds faster than the 136 bhp 2.0 version). Top speed is 200 km/h and consumption is also identical to that of the 136 bhp version. Overall, this outstanding performance means high cruising speeds, good acceleration and pick-up, but low consumption. Once again the Phedra tops its class, with a perfect combination of elegance, roominess and comfort even for 7 people, and it is always a pleasure to drive. And even emissions are low thanks to the DPF particulate filter.

The show car derived from the Lancia Thesis Sport has elegant two-tone bodywork (Maserati Quartz Dolomite, tone-on-tone) that sets off the lines of the model beautifully. The striking design of the 18” spoked alloys adds an extra touch of elegance, with a nuance that matches the colour of the roof. The same elegance is evident in the interior, thanks to the new Frau® Beige leather upholstery with coordinated black finishing elements and black ebony wood inserts. It is powered by the 2.4 Multijet 20v engine and a five speed self-adaptive sequential automatic transmission, and delivers a maximum of 185 bhp at 4000 rpm, with peak torque of 330 Nm at 1750 rpm. What is more, with this equipment, the car has a top speed of 222 km/h and accelerates from 0 to 100 km/h in 9.7 seconds.

The public in Frankfurt will learn all about the concept of the Lancia Cafés, which are being opened all over Europe, where people can meet and enter the ‘Lancia world’, interfacing with the worldwide network of Lancia Cafés, to understand and appreciate every aspect of the historical values, modernity and future of the brand. The same spirit will animate the showrooms to be built in the coming years and the stands at the various international shows, like the one prepared for the 62nd Frankfurt Show. In fact, the stand is inspired by the concept of the Lancia Café, which is evident in the high quality level, where every detail is perfectly in line with the elegant temperament and quality of Lancia cars. Even the furnishings and materials of the stand reflect the refinement and craftsmanship of the interiors of all Lancia models. The whole effect is set off by architectural elements that create the effect of a deconstructed, filtered, dynamic space: an environment that is not perpendicular or conventional, in line with the unique nature of Lancia design. The concept of the Lancia Cafés has also given birth to the Lancia Boutique, a refined environment where people can admire the precious collection of accessories and clothing with the brand logo, created in collaboration with leading names in the fashion world.

The stand is therefore a shop-window onto the brand, with the relaxed, convivial atmosphere of a sophisticated lounge. In this superb display, Lancia confirms the amazing vitality of a brand which for a century has managed to maintain its identity as the maker of cars that combine comfort, elegance and cutting edge technology. And the brand intends to tackle the coming years with the same spirit and goals, constantly proposing superb new products. Suffice it to say that 2006 saw not only the debut of the new Ypsilon, today’s peak model, but also that of the new Delta HPE, which will be marketed in 2008. And now the New Musa faces 2007. But other novelties are in the pipeline. Lancia has set itself the goal of reaching the milestone of 300,000 registrations a year by 2010, exploiting the brand’s history, genes and unique styling. With these guidelines, it aims to consolidate its position on the Italian market and to grasp the good prospects on the major European markets, also targeting new markets like Russia, Turkey and Scandinavia and, subsequently, returning to right-hand drive markets in Europe and further afield, such as the United Kingdom, Ireland, Malta, Cyprus, Japan, Australia and South Africa.

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