This new model expresses Lancia's new generosity in terms of features, equipment and good looks - and also the value offered to customers. The compact MPV is high and aerodynamic, spacious and flexible. It stands out for its opulent yet subtle elegance and its up-to-date, fine styling. In other words, an ideal place to receive your passengers and make them feel special as they enjoy all the care and attention of a traditional Italian welcome. The car is also reassuring in terms of control and safety, with an interior that is exceptionally welcoming, comfortable, lavish and - above all - extremely roomy. This welcoming, sophisticated Lancia Musa is a car to experience rather than drive: 'a deluxe item to experience'. This MPV is an expression of Italian motoring philosophy in that it evokes deep-seated and sincere values typical of Italian hospitality: good taste, warmth and generosity, the satisfaction of people dropping in unannounced, a will to foster intense involvement. All these attributes, unprecedented in a car, make it ideal for long trips but also great around town. Our Lancia Musa appeals without ostentation, is able to show personality without exhibitionism and is exclusive but not inaccessible. The special marriage between sophisticated exterior style and exclusive technological heritage makes the model a new benchmark in the compact Multi Purpose Vehicle segment. It is a new type of car, designed for all but aimed in particular at those who love wellbeing and rare pleasures, people who are aware of new developments but share a love of good living. The attributes and appeal of Lancia's new compact MPV make it an experience to be savoured, in the same way as an exclusive hotel hideaway or a Tuscan farmhouse. Lancia Musa takes its place between the Ypsilon, a slightly non-conformist exponent of the New Dolce Vita, and the Phedra, the car for highly sophisticated multipurpose family living. As protective as it is exclusive, this model is designed for everyone who makes a virtue of hospitality, who sees the art of receiving friends as an essential life skill. |