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2009 Lexus Debut Hybrid at NAIAS Review

January 2009
Filed under: LEXUS Car News | LEXUS Headlines

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Lexus will reveal an all-new hybrid production model at the North American International Auto Show in Detroit on January 11, 2009.

The dedicated hybrid sedan, the HS 250h, will feature a petrol-electric hybrid drivetrain and will become the fourth hybrid vehicle in the Lexus model line-up.

Lexus is the only luxury vehicle manufacturer to offer a range of hybrid vehicles to consumers, including the RX 400h hybrid SUV, the GS 450h hybrid sedan and the LS 600hL hybrid saloon.

Lexus Chief Executive John Roca said that the debut of Lexus' fourth hybrid model serves to reinforce the company's commitment to hybrid and the relevance of the technology to consumers.

"Lexus hybrids were the pioneer in the luxury market - for almost three years we have had hybrid technology in the marketplace," said Roca.

"While other manufacturers continue to contemplate the technology we are out there offering them to consumers.

"In 2009 we will launch the next generation hybrid RX SUV, the RX 450h, and the emphasis is on the next-generation because there are already well over 1500 RX customers enjoying the benefits of hybrid technology," said Roca.

"In fact, Lexus has already sold well in excess of 2000 hybrid vehicles - a milestone surpassed in August this year, which was well ahead of expectation."

"The debut of the HS 250h hybrid sedan serves to reinforce Lexus' commitment to hybrid and offer consumers further choice."

"The HS 250h will initially launch in the US market and Lexus Australia has indicated its interest in a hybrid vehicle of its type and size for the future," said Mr Roca.

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