Latest Car News From DIGIADS

Latest Car News

New Car Review Areas

General Car Topics

2009 Lexus IS-F Price Confused $129K - Not a BMW Review

October 2008
Filed under: LEXUS Car News | LEXUS Headlines

View this 2009 Lexus IS-F Price Confused $129K - Not a BMW Wallpaper Picture

View this 2009 Lexus IS-F Price Confused $129K - Not a BMW Wallpaper Picture Gallery

 Car 2009 Lexus IS-F Price Confused $129K - Not a BMW Wallpaper Pics 2008 Car 2009 Lexus IS-F Price Confused $129K - Not a BMW Wallpaper Pics 2008 Car 2009 Lexus IS-F Price Confused $129K - Not a BMW Wallpaper Pics 2008

View this 2009 Lexus IS-F Price Confused $129K - Not a BMW Wallpaper Picture Gallery

Latest LEXUS Headlines

Lexus IS F will come to market with a recommended retail price of $129,000* - significantly beneath its three major rivals. The pricing represents an aggressive and determined bid by Lexus to take charge of the highly competitive sports luxury market.

It is as challenging as Lexus' launch in Australia in 1990, when it priced its first LS400 well below its established competitors as a means of establishing a new benchmark for the luxury market.

The Lexus IS F uses a compact five-litre V8 engine developing over 311kW and 505Nm of torque.

Its drive to the rear wheels is through an eight-speed Sports Direct Shift (SPDS) gearbox, offering up-shifts of just 0.1 second.

The vehicle which arrives in dealerships late October will come fully equipped - the only option is to delete the moonroof.

"The IS F will bring a strongly competitive force to the performance sedan market," said Lexus chief executive John Roca.

"Almost 20 years ago we arrived in the luxury market and raised the bar in terms of build quality, specification and value.

The IS F will compete directly with the performance flagships of other luxury marques.

IS F's price will allow Lexus to establish the "F" brand, and build credibility beyond its core "luxury" vehicle market.

"This category is all about passion and brand values. With the IS F we have the brand values - the passion comes with the first drive.

"The core Lexus values are what will set us apart from the competition.

"Lexus is extremely excited about the arrival of the IS F and the new clientele it will bring.

"Furthermore, Lexus now has a hero car that will stimulate sales of other IS models," said Mr Roca.

All recommended retail prices quoted exclude dealer delivery, government and statutory charges and optional extras, but include GST and LCT.

Latest Car News

All images courtesy of and copyright their respective manufacturers, unless otherwise indicated. They may not be reproduced or retransmitted in any way without the express written permission of their respective owners. All trademarks are the property of their respective owners. Model news and specifications are presented as provided by manufacturer, and do not necessarily reflect the opinions of DIGIADS. No warranty is made by DIGIADS with respect to the accuracy or timeliness of the information contained herein.
Copyright © 2000-2024 DIGIADS Australia All Rights Reserved. Contact Us
Designated trademarks and brands are the property of their respective owners. Use of this Web site constitutes acceptance of the DIGIADS Privacy Policy and User Agreement. 		Loading...