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Lexus Supports Emerging Talent During Fashion Week in New York


January 2007
 Filed under: LEXUS Car News | LEXUS Headlines

Luxury Automaker Sponsors Three Designers Who Share Its Passion for Design

TORRANCE, Calif., Jan. 29 /PRNewswire/ -- Lexus today announced its sponsorship of three emerging designers during Fashion Week in New York. The sponsorships are part of Lexus' ongoing efforts to support the fashion and design industries and two of the sponsorships are a result of Lexus' recent participation in the Vogue/CFDA Awards (Council of Fashion Designers of America).

"Lexus is proud to sponsor Linda Loudermilk, Thakoon and Rodarte during Fashion Week in New York," says Deborah Meyer, vice president of marketing for Lexus. "These talented designers demonstrate what Lexus stands for -- an excellence in craftsmanship. They create beautiful work and it is our privilege to help them share their pieces with the fashion community. We always look for opportunities to share unique and beautiful art and design from brands that exemplify the pursuit of perfection, and this is an excellent opportunity for us to do so."
The first of the three shows is Linda Loudermilk, taking place on Feb. 1 at 3 p.m. at the Altman Building. The Loudermilk sponsorship is a natural brand tie as the designer's luxury eco(TM) line celebrates the convergence of luxury, style and sustainability, much like Lexus' line of hybrid vehicles.

Lexus is also a sponsor of the Thakoon show, which takes place on Feb. 5 at 4 p.m. at 14 E. 28th St. Lexus aligned with Thakoon through its participation in the 2006 CFDA competition. Thakoon's line, which projects poised elegance with an underlying hint of playful wit, is an excellent fit for Lexus, a brand that stands for style and passion.

Lexus' third sponsorship is the Rodarte show, which takes place on Feb. 6 at 6 p.m. The Rodarte sponsorship also comes through Lexus' participation in the 2006 CFDA competition. Much like Lexus designers who focus on every detail in their vehicles, Rodarte's designers Kate and Laura Mulleavy, pore over every small detail in their smart, meticulous yet romantic fashion line.

Lexus will provide luxury transportation to VIPs for all three shows, utilizing its fleet of hybrid vehicles, sedans and luxury utility vehicles. Lexus will also include an item in the gift bags, which will be distributed to fashion show attendees.

These sponsorships are part of Lexus' ongoing efforts to support the Fashion and Design industries. Lexus strives to partner with emerging designers and artists whose vision matches the brand.

About Lexus

Lexus has become synonymous with luxury since its introduction in 1989. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has remained the top-selling luxury nameplate in the United States for seven years in a row. Lexus and its 221 dealers have repeatedly achieved high honors for both the products they sell and the customer service they provide.

Source: Lexus

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