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Mercury Milan Review

June 2005
Filed under: MERCURY Car News | MERCURY Headlines
Mercury unveils a sketch of its all-new entry-level sedan, the 2006 Mercury Milan.

When the Mercury Milan is unveiled at the 2005 North American International Auto Show, it will be the fourth new Mercury product introduced over two years.
Milan, with its modern Mercury design, will draw younger, more diverse customers to the Lincoln Mercury showroom.

The product onslaught that is opening new doors for new customers in Lincoln Mercury showrooms continues in 2005 with the introduction of the all-new Mercury Milan, a sleek, entry-level sedan.

In announcing its new advertising campaign and tag line – "New Doors Open" – Mercury also unveiled a sketch of its fourth new vehicle in just two years.

"We use the words 'different' and 'smarter' quite a bit when talking about Mercury, " said Darryl Hazel, Lincoln Mercury president. "They absolutely apply to the new Milan. Milan will bring a different customer to Mercury dealers – significantly younger customers drawn to the upscale design and smart feature packaging that define Mercury's new products."

The five-passenger Milan will enter the midsize-sedan market, which remains one of the industry's largest segments.

The 2006 Milan takes its design inspiration and cues from the modern, savvy new Mercury design DNA that has developed into a family of contemporary new cars, SUVs and minivans. The Milan will be based on Ford Motor Company's CD3 architecture.

The Mercury Milan has sophisticated design appeal with clean, crisp lines, a distinctive interior and driving excitement. "The name ‘Milan’ connotes visions of a modern, fashionable European city, fitting the car's design theme and target customer like a fine Italian suit," said chief designer Darrell Behmer.

The sketch hints at the "U"-shaped lines that will carry through Milan's hood, front fascia with waterfall grille and bumper as well as through its rear deck-lid, lift-gate, LED tail lamps and bumper. Clean, contemporary aluminum rims fill out the wheel wells, which are pushed out to the corners of the vehicle adding to its tapered stance. Inside, Mercury’s distinct personality and commitment to craftsmanship will be apparent with upscale materials, precision fit-and-finish, and satin-aluminum appearance trim accents.

The Mercury Milan goes into production at Ford’s assembly plant and supplier park in Hermosillo, Mexico in the third quarter of 2005.

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