An easygoing, fun car targeted primarily at young people who place little importance on refinements and superfluous ornament ation.
A car for those who pre fer ease-of-use and a real sense of freedom and independence, combined with the pleasure of a sporty driving style but where the emphasis is not just on power and size.
So Pininfarina’s intention was to design a simple, practical, basic though dynamic barchetta that would be the ideal car for people who, in addition to wa nting an enjoyable drive, also have a passion for racing.
This has been achieved thanks to this car’s dual personality. An unusual sports car, unlike others, for it establishes a different relationship with the driver: an extra ordinarily spontaneous, intimate bond that also implies a sensation of greater awareness and control of the car’s behaviour.
The sports car theme runs in Pininfarina’s blood.
For instance the prolific co o p e ration with Ferrari that began back in ‘52 has resulted in the creation of some of the most outstanding sports cars seen during the postwar period, the latest of which was the Barchetta Pininfarina in 2001. The same concept - a no-frills, fun-to-drive
sports car accessible to a youthful public - has been revisited many times.
This, because of an increased awa reness of true motoring, a growing marke t demand for small, open cars and high-powered motorcycles that not only
offer more immediate contact with nature and the road but also with the vehicle itself.
A number of concept cars have been based on this philosophy in past years, such as the Autobianchi A112 Giovani Spider (1973), a bodywork concept for an inexpensive sports model with a removable hard top, aimed above all at
young people; the Peugette 104 Spider (1976), a study for a ve ry low-cost, sporty car for young people designed around the Peugeo t 104 coupé
platform; the Ethos (1992), a two - seater barchet ta with a mid-rear engine, aluminium chassis and bodywork constructed from panels of recyclable
With ENJOY, Pininfarina has taken this type of approach to the extreme. ENJOY is a model with a strong personality in aesthetic terms that offers an immediate contact with the external environment and enables those who drive it to experience the same sensations as when riding a motorbike. And so it’s a much more radical object, one that supports performance and
entertainment, a truly essential car with no frills that focuses on functionality.
ENJOY: versatile and essential
The versatility of this pro j e ct is highlighted by one of the car’s singular fetures, its block- type structure, with a central body and four removable
wings. This leads to two configurations: one with wings intended for road use, and one for the circuits with open wheels.
ENJOY doesn’ t have a true windscreen but two deflectors that rest on the bonnet. The cabin reflects the same philosophy as the exterior and
embraces the concepts of ex t reme simplicity, a refined minimalism. The seats and trim are produced from fire and waterproof materials, as
on a motorbike. And again mimicking a motorbike , the controls and instruments are also very basic, just as they should be on a sports car.
And there’s nothing decorative or complicated about the facia, in fact i t’s almost non-existent. The steering wheel is shaped to facilitate getting into the cabin and is fitted with an engine revcounter for use on the track. A dual-configuration display - one giving standard info r m ation and the other
providing technical data - is located on the facia so that i t can also be consulted by the passenger. As the car can be used exa ctly like a motorbike, the design includes a compartment in the rear bonnet for storing helmets, gloves and tracksuits produced by Sparco. Two rigid tonneau-covers a restored at the fro nt and can be used to partially or completely close or pro t e ct the cabin.