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Pontiac G6 Starts 2006 With Momentum, New Model


January 2006
 Filed under: PONTIAC Car News | PONTIAC Headlines

Sub-$29K Pricing Set for G6 Convertible

DETROIT – After closing out 2005 with brisker sales than the rest of the mid-size car segment, the Pontiac G6 family of vehicles is expected to continue its growth in the new year with a game-changing new entry - a G6 retractable hardtop convertible. With GM’s recently announced pricing strategies, the new G6 convertible will be offered at a price point far below vehicles with comparable features.
The addition of a coupe and two new engine options allowed the G6 to move from the 25 th to the 11 th best selling car in North America in 2005. Fourth quarter G6 sales were up 137 percent compared to 2004.

“The growth of the G6 continues to buck industry trends for mid-size cars and sets the pace for Pontiac as our top-selling vehicle,” says Mark-Hans Richer, Pontiac marketing director. “With overall mid-size car sales down in the second half of 2005, the G6 actually increased sales and we expect to continue that trend into 2006.”

And those who purchased a G6 seem very satisfied with their car. In three separate surveys of new car owners, the G6 came out on top in its segment. Following up on G6’s Strategic Vision “Total Quality Award,” the company’s latest survey gave G6 the highest “Customer Delight” score in the mid-size car segment, besting many top selling imports. A similar result was also reached by J.D. Power and Associates, which awarded the G6 their Most Appealing Entry Mid-Size Car honor in the 2005 Automotive Performance, Execution, and Layout (APEAL) study.

This spring, the G6 family will be complete with the addition of the G6 retractable hardtop convertible, the first vehicle to offer this feature in the mid-size car segment. In addition to having the largest retractable hardtop on any four-passenger coupe, the G6 convertible will carry a manufacturer’s suggested retail price (MSRP) of $28,490 (including destination charges), making it the first retractable hardtop available in North America for under $29,000.

“The G6 has been a great cornerstone of the entire Pontiac renaissance, blending modern styling and crisp performance with a great value proposition,” said Richer. “The G6 convertible takes that winning formula and adds the all-season versatility and security of a retractable hardtop, a feature never before available in this price range.”

Pontiac is a division of General Motors Corporation (NYSE: GM) and markets the G6 sedan and coupe, GTO, Grand Prix, Vibe, Montana SV6, Solstice roadster and Torrent compact SUV. In early 2006, Pontiac will introduce the G6 retractable hardtop convertible followed later in the year by the turbo-charged Solstice GXP. Pontiac sold more than 437,000 vehicles in 2005, ranking third among GM divisions in total sales. More information on Pontiac and its products can be found on the division’s website at www.pontiac.com, and in Spanish at www.pontiac.com/espanol.

Source: GM

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