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Pontiac Invites Fans To Be Part Of The Action By Choosing NCAA Football Game Changing Performances


September 2005
 Filed under: PONTIAC Car News | PONTIAC Headlines

With One Click Fans Can Nominate Top Weekly Plays and Choose Top Play of the Season

For the second year, Pontiac and NCAA® Football challenge college football fans nationwide to be more than tailgaters this season. Spectators can ‘get in the game’ by participating in the “Pontiac Game Changing Performance,” the first and only fan-voted scholarship program. Beginning September 1 and continuing throughout the 2005 NCAA® Football season, the weekly contest allows football fanatics to be a part of the action without ever having to strap on pads, throw a pass or tackle an opposing player.
“With the help of the NCAA® Football and our network partners, Pontiac once again gets fans closer to the game,” said Dino Bernacchi, Pontiac Advertising Manager. “ Pontiac plans to match the $200,000 in scholarship contributions made to NCAA schools during last year’s football program. The Pontiac Game Changing Performance web site last year was visited more than two million times, and more than 500,000 votes were cast. This program encourages teams, schools and their supporters to align together to put their schools on top.”

This year, Pontiac is giving fans a bigger voice and a bigger choice in determining not only which school wins the weekly $5,000 scholarship, but also in selecting one play to be included in that week’s selection of plays. Each week, spectators can nominate their favorite play. The play with the most support will be included in the general voting. Every Saturday, four video clips of the previous week’s Game Changing performances will be posted on www.pontiac.com/NCAA, including the one clip that was selected by fans. The video clip with the most votes will be named Pontiac ’s Game Changing Performance of the week.

But fans do more than just cast a vote for their favorite play; each of their votes increases the chances that their school will be in the running for a weekly $5,000 scholarship. The play with the most votes will be announced during the Pontiac Performance Halftime Report on ESPN Thursday night games and awarded the scholarship. At the end of the season, a panel of experts will narrow down the weekly winners. Voters will be given another opportunity to have their voice heard, as their voting will determine which school wins the $100,000 Pontiac Game Changing Performance of the Year award. Last year’s $100,000 Game Changing Performance of the Year prize was awarded to the University of Wisconsin.

“The NCAA and NCAA Football are excited to partner with Pontiac for a second year for the Game Changing Performances Program,” said Dennis Poppe, NCAA Managing Director for Baseball and Football. “This unique program provides teams with recognition for their outstanding athletic accomplishments each week, and provides our member colleges and universities with great national exposure. Additionally, Pontiac ’s contribution to the winning school’s general scholarship fund makes a positive impact on their academic and athletics programs.”

The loudest and proudest fan of the 2005 NCAA® Football season can prove their passion by participating in “You Call the Action.” After voting for their favorite Game Changing Performance, they also can provide a voice-over for that play. Whoever calls the best play-by-play will win a trip for two to The National Championship Game, where they will call the winning Pontiac Game Changing Performance of the Year at halftime.

For full program details, visit www.pontiac.com/ncaa.

Pontiac is a division of General Motors Corporation (NYSE: GM) and markets the G6 sedan and coupe, GTO, Solstice roadster, Torrent SUV, Grand Prix, Vibe and Montana SV6. In 2006, Pontiac will introduce the G6 retractable hardtop convertible. Pontiac sold more than 474,000 vehicles in 2004, ranking third among GM divisions in total sales. More information on Pontiac and its products can be found on the division’s website at www.pontiac.com and in Spanish at www.pontiac.com/espanol.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 360,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 49,000 student-athletes compete in NCAA Championships in Division I, II and III sports. For more information, go to www.ncaa.org.

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