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2007 Rolls-Royce Phantom Surging Demand Review

October 2007
Filed under: ROLLSROYCE Car News | ROLLSROYCE Headlines

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Rolls-Royce Motor Cars announced today that the manufacturing plant at Goodwood is working at full production to meet unprecedented customer demand. Additional shifts and extended working hours have been introduced and will continue throughout the remainder of the year.

This level of demand is reflected in the quarterly sales figures, also announced today. By the end of September 2007 the company had retailed 22 per cent more cars compared to the same period last year with demand for all models increasing. Forward orders for the four-door models stretch well into 2008 and for the new Phantom Drophead Coupé, extend right through next year.

Sales growth is expected to continue with last week’s announcement that Rolls-Royce will build a series version of the two-door, four-seat experimental car, 101EX. The new coupé will be launched in 2008 and production is scheduled to begin in the summer.

Further development at Goodwood in readiness for a future model series, due for launch by the end of decade, starts at the end of this year. The new model series, which will be smaller than the Phantom, will result in major infrastructure changes and the expansion of the workforce by several hundred.

Ian Robertson, Chairman and Chief Executive, Rolls-Royce Motor Cars, said, “These are exciting times for Rolls-Royce. With the success of Phantom, the recent addition of the convertible and last week’s announcement of a new coupé in the Phantom family, our challenge is to cope with exceptional customer demand. Now we look forward to significant changes for the whole organisation as we prepare for the launch of our future model series. The changes that will soon take place mark a significant investment in Goodwood, in the future of Rolls-Royce Motor Cars and in the future of manufacturing in the UK.”

Further details of expansion plans at Goodwood will be released in due course.

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