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Subaru Extends Sponsorship With PSIA, AASI, and NSP for Five More Years


August 2006
 Filed under: SUBARU Car News | SUBARU Headlines
LAKEWOOD, Colo., Aug. 17 /PRNewswire/ -- The Professional Ski Instructors of America (PSIA), American Association of Snowboard Instructors (AASI), and the National Ski Patrol (NSP) announce that they will receive continued support from Subaru of America, Inc. The new five-year agreement with Subaru brings the total number of years of their partnership with PSIA, AASI and NSP to sixteen, an impressive length of time in the world of sponsorships.
"The long-term success of the partnership is due to mutual commitment and significant contributions to the benefit of all partners," says PSIA-AASI executive director, Mark Dorsey. "We're grateful to Subaru for their dedication to the relationship and look forward to it continuing long into the future."

New support to the program includes the Subaru-funded development of a new consumer-oriented, animated micro site within the PSIA, AASI and NSP web sites, called "Yur Mountain," which will officially launch with the start of the 2006/07 snowsports season. This is an entertaining and educational "generic" mountain setting that demystifies the experience, particularly for first-timers. The tone of the site is aimed at a "tweener" audience and their parents, to help motivate them to go out and enjoy skiing and riding. Of course, everyone arrives at Yur Mountain in a Subaru Tribeca or Subaru Outback. PSIA, AASI and NSP will promote Yur Mountain to consumers this fall.

"The relationship that Subaru has fostered with the NSP, PSIA and AASI is a benchmark for marketing affiliation success unmatched to date in the automotive industry," said Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc.

"We are truly grateful to our partners at the NSP, PSIA and AASI for allowing us to showcase our Subaru Symmetrical All-Wheel-Drive products in an authentic and credible way."

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2005.

About PSIA and AASI

PSIA and AASI are educational organizations of the nonprofit American Snowsports Education Association (ASEA) with a combined membership of more than 29,000 members who are dedicated to promoting snowsports through instruction. The organizations establish certification standards for ski and snowboard instructors and develop education materials to be used as the core components of most ski and snowboard school training. PSIA and AASI support the membership through research and development of instructional programs in alpine and Nordic skiing, snowboarding, adaptive skiing, and children's skiing.

About the National Ski Patrol

The National Ski Patrol (NSP) is a Federally Chartered nonprofit membership association dedicated to serving the public and the mountain recreation industry by providing education services about emergency care and safety. For more than 65 years, the NSP has been at the forefront of safety and emergency care education programs. The association's 28,500 members represent 98 percent of the nation's patrollers, whether or not they are paid by or volunteer for their home area. These members are agents of ski and snowboard area management and, through NSP's award-winning Outdoor Emergency Care program, are the principal delivery system of emergency care training for area patrollers. NSP also develops training for non-medical roles, including toboggan handling, avalanche rescue, mountain host programs, and more.

Web sites:
http://www.subaru.com/
http://www.psia.org/
http://www.aasi.org/
http://www.nsp.org/

Source: Subaru of America, Inc.

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