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2007 Suzuki Kizashi First View Review

August 2007
Filed under: SUZUKI Car News | SUZUKI Headlines

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Latest SUZUKI Headlines

The first is the all-new compact car, the Splash, the company’s fourth all-new, world strategic model within three years. Like the Swift, Grand Vitara and SX4, Splash incorporates strong European design and styling themes which continue to lead Suzuki’s worldwide new product development strategy.

A further highpoint at the Show is the debut of the Kizashi concept car, an all-new proposal for Suzuki’s first contender in the D-segment and a significant step for the world’s twelfth largest automobile producer as it moves from a manufacturer specialising in compact cars and four-wheel drives to one offering a much broader product portfolio.

There is also likely to be considerable interest in the World Rally Championship version of the SX4, which will make an appearance in Frankfurt before facing its first competitive test in mid October at the Rallye de France in Corsica. And alongside the rest of Suzuki’s current best selling models on the stand will be some leading edge products from Suzuki’s motorcycle and marine ranges.

Suzuki Splash: the fresh, stylish family car
The first phase of Suzuki’s new world strategy focused on sporting performance, leading Swift, Grand Vitara and SX4 to success. Splash is now the first new product of the second product development phase. This all-new compact primarily targets families enjoying an active lifestyle through fresh design, exuberant and cheerful spirit and driving fun.
The all-Suzuki designed, all-new car is 3.7 metres long and 1.7 metres wide. It becomes available in spring 2008 with three engine choices: a 1.0 litre-three cylinder petrol (48 kW/65 PS), a 1.2 litre-four cylinder petrol (63 kW/86 PS) and a 1.3 litre DDiS turbo diesel (55 kW/75 PS) with an optional diesel particulate filter.

CO2 emissions for the Euro 4-compliant vehicles with five speed manual transmission range from 120 to 140 g/km. For safety the Splash is equipped with standard features such as anti-lock braking (ABS) and electronic brake-force distribution (EBD). An electronic stability program (ESP®)* and six airbags (dual front airbags, dual seat-side airbags, dual curtain airbags) will be specified for certain models. * ESP is a registered trademark of DaimlerChrysler AG.

Concept Kizashi: breakthrough into the medium segment
Concept Kizashi – a Japanese word meaning prelude or foretaste – will be making its world debut at the Show. Full of energy, flexible and emotionally appealing, it represents the first example of the third phase in Suzuki’s new world strategy which will have status as its major theme. With this mid-range model the Japanese automobile producer will complete its ‘upward breakthrough’ enabling it to offer a much wider choice of product in the market.

Suzuki motor sport: SX4 WRC 2007 drivers at the Show
At the Show the much anticipated driver line-up for the SX4 WRC team will be present and on 12th October, 2007 the WRC version of the urban crossover joins the Rallye de France in Corsica where it will take part in its first competitive run.

The final test for 2007 follows at Wales Rally GB [30 Nov-2 Dec], before Suzuki enters its first full WRC season in January, 2008. The WRC car on the stand is likely to be of great interest to more than just the technologically aware members of the motoring and motor sport public and for Suzuki, its entrance into the WRC will be one of the most important marketing and sales initiatives over the next few years.

The Suzuki Way of Life extended to motorcycles and marine products
Suzuki’s Way of Life promotional strategyis being extended to all divisions at Suzuki and exhibits from the Motorcycle and Marine divisions include the new B-King as well as the 4-stroke outboard motor DF 300.

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