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2009 BMW H2R Project Review

September 2009
Filed under: BMW Car News | BMW Headlines

View this 2009 BMW H2R Project Wallpaper Picture

View this 2009 BMW H2R Project Wallpaper Picture Gallery

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The autumn season at the Louisiana Museum of Modern Art begins with a major international exhibition of contemporary art entitled “THE WORLD IS YOURS. From 5 September to 10 January 2010 works by 24 recognized artists from all over the world will be presented, many of whom will be new acquaintances for the Danish public. This is the biggest exhibition of contemporary art for many years at Louisiana. Participating artists are among others Shilpa Gupta (IN), Elliott Hundley (US), Gardar Eide Einarsson (NO) and Superflex (DK).The exhibition presents a rich variety of the idioms and media of contemporary art: moving pictures, interactive installations, audio, sculpture, mass media, text, painting, collage and even smell.

Eliassons project transforms an object of advanced industrial design into a work of art that critically and poetically reflects on the relationship between global warming and the automotive industry. The BMW H2R race car, a hydrogen-powered vehicle, was developed to attain speed records while pursuing a sustainable future based on the use of regenerative fuel. Eliasson has removed the cars outer shell and replaced it with a complex, translucent skin made of steel mesh, reflective steel panels, and many layers of ice.

“Our movement in space implies friction: not only wind resistance, but also social, physical, and political frictions, Eliasson comments. “Thus, movement has consequences for self-perception and the way we engage with the world. One can look at the body as a mobile vessel or a vehicle that changes the

parameters of time and space. In driving a car, one obviously also negotiates the way time-space is constructed. What I find so interesting in the research on movement and environmentally sustainable energy is the fact that it enhances our sense of responsibility in how we as individuals navigate in a world defined by plurality and polyphony.

Dr. Norbert Reithofer, Chairman of the Board of the BMW AG, commented on the three-year cooperation with the artist: »While working on his Art Car Project, Olafur Eliasson had been engaged in an intensive exchange of ideas with our engineers and designers for a number of years. Within the framework of the BMW Groups long-term commitment to art and culture, the intense discussion between the artist and our company reached beyond the boundaries of purely cultural engagement. Eliassons work poses questions also raised by our company. Our corporate vision of sustainable mobility is based on innovative research, new technologies and the use of regenerative energy, which also secures our companys prospects for the future. We believe solutions can only be achieved when politics, industry and society all work together. And the BMW Group is proud to promote such a joint effort.

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