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BMW Turns up the Heat with Driving School Upgrades


April 2007
 Filed under: BMW Car News | BMW Headlines
SPARTANBURG, S.C., April 12 /PRNewswire/ -- Spring is in the air at the BMW Performance Center and Performance Driving School with updates to existing courses and exciting new driving school offerings. Additions include a track extension adding a different dimension to the high-performance M School that rivals popular race tracks, an "other-roads" course to showcase the capabilities of the BMW X-5 Sports Activity Vehicle, and the return of BMW on Location. A totally new complement of motorcycle courses will also debut later this summer.

"The updates and improvements we've made to our numerous offerings this year will captivate the customer. There's something for everyone - BMW owner or not," says David Trimble, manager of driving programs and events for the BMW Performance Center. "High performance courses like the M School simulate race track driving while teaching advanced car control and safety skills. Our other-roads track enhancements are phenomenal with gravity-defying angles that will dispel the myth that a luxury brand like BMW isn't made to get dirty."
In with the New: Exciting Upgrades for 2007

The ultimate driving experience has gotten even better with the extension of the track at the BMW Performance Driving School, already known for its course that can be configured 35 different ways. The new 1.5 mile long track offers a half-dozen more configurations with a true racetrack feel that allows for more high-speed approaches and slower technical turns simulating a multitude of driving conditions.

The newly revamped other-roads course will be included as part of the two- day school offerings this spring. At 1.4 miles long with more aggressive sections at 34 degrees and higher, the new course teaches drivers the safest approaches to difficult-to-navigate terrain and shows off the extensive capabilities of the BMW X5 vehicle.

Based on its popularity in 2006, BMW on Location, the traveling program that brings the BMW Performance Driving School to the backyards of enthusiasts has plans to go back to the California Speedway this fall. In addition to California, dates are being scheduled for early September in Chicago. The "On Location" driving school teaches exercises ranging from accident avoidance maneuvers and car control skills to more advanced exercises including skid pad, autocross, and high speed lane change and slalom courses.

In addition to the new driving school updates, programs such as the Performance Center Delivery will continue throughout 2007. The complete experience provides an introduction to the BMW brand and heritage. During a one-on-one session with a knowledgeable BMW delivery specialist, owners receive a personalized and thorough introduction to their vehicle. Every aspect of the BMW ownership experience is reviewed, from vehicle warranties and maintenance to safety features and controls. Following an in-depth overview of their BMW, owners receive a hands-on driving session. The package is complete with a visit to the BMW museum (subject to availability), overnight accommodations at a local first class hotel and dinner for two.

Gift certificates are available for each driving program. For more information, pricing and to reserve your seat behind the wheel at BMW Performance Center Driving Schools, visit:
http://www.bmwusa.com/bmwexperience/performancecenter

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all BMW Z4 models and BMW X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 81 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:
http://www.bmwgroupna.com/
http://www.bmwusa.com/
http://www.bmwmotorradusa.com/
http://www.miniusa.com/
http://www.rolls-roycemotorcars.com/

Source: BMW Group

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