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BMW Brand Named the Leader in Total Value by 2006 Stategic Vision Total Value Index


October 2006
 Filed under: BMW Car News | BMW Headlines

BMW 3 Series Tops "Near-Luxury" Category

Woodcliff Lake, NJ - October 17, 2006... The BMW brand has been named the leader across the board in "Total Value" by the 2006 Strategic Vision Total Value Index. According to the study, the brand received top honors in the "Warranty" category and dominated the field in most segments including high marks in total value in the "Luxury Car", "Convertible", and "Luxury SUV" categories. For the second year in a row, the BMW 3 Series received the highest scores in total value in the "Near-Luxury" category.
"We are delighted to receive top honors from this prestigious study," said Tom Purves, Chairman and CEO of BMW (US) Holding Corp. "As an independent carmaker, BMW has the autonomy to build cars that continue to satisfy our customers. The fact that the 3 Series was singled out again is a testament to the iconic line."

Over the past three years, BMW has committed to consistently increasing the total value of their vehicles, creating cars with the highest level of believed resale value. This year's Strategic Vision survey concludes that BMW automobiles retain their original value more than most other vehicles. This was validated through outside sources. The "Total Value" segment is a very competitive category in which owners expect the best features for premium prices.

BMW's top mark in the "Warranty" category is directly related to their Ultimate Service plan, a suite of services that includes the BMW Maintenance Program (formerly called Full Maintenance), Roadside Assistance, the New Vehicle Limited Warranty and BMW Assist with Teleservice. In particular, The BMW Maintenance Program is the only no-cost maintenance program in the industry that covers wear and tear on items like brake pads and rotors for 4 years or 50,000 miles.

Strategic Vision, the San Diego-based research firm, surveyed more than 64,000 buyers who bought 2006 models from October 2005 through November 2006. Buyers were asked an extensive array of questions about their complete ownership experience including buying, owning and driving their new vehicles. They were asked about factors related to their economic experiences and expectations (e.g. price paid, fuel economy, reliability and resale value, etc.). In all instances, the importance of the variables from the owner/driver's perspective is taken into account.

Source: BMW

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