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Chevrolet Extends Pioneering Sponsorship of FLW Outdoors


April 2007
 Filed under: CHEVROLET Car News | CHEVROLET Headlines
MINNEAPOLIS, April 23 /PRNewswire/ -- FLW Outdoors and Chevrolet announced today a multiyear extension of their sponsorship agreement that upholds American-built Chevy as the official tow vehicle of the world's premier tournament-fishing organization. Chevy will retain its platinum sponsor status, participating in all 12 tournament trails.

Chevy was the first nonendemic company to sponsor FLW Outdoors more than 20 years ago. The new agreement makes the newly-released 2007 Chevy Silverado the official tow vehicle for sponsor boats at all Wal-Mart FLW Tour events as well as a variety of other tournaments. Chevy will be the title sponsor of the sixth qualifying event on the FLW Tour. In 2007, the Chevy Open will be held on the Detroit River in Detroit, Mich., July 12-15. Chevy will also hold title sponsorship of the BFL Wild Card and will be the presenting sponsor of the Wal-Mart BFL All-American.
FLW Outdoors and Chevy will present "Chevy Pro Night" at local Chevy dealerships across the country where FLW Tour and Wal-Mart FLW Series BP Eastern Division events are held. In addition, Chevy will continue to sponsor a professional angling team, perhaps the most competitive group of pro fishermen ever assembled. The Chevy pro team consists of legendary anglers Jimmy Houston, Dion Hibdon, Larry Nixon, Kim Stricker, David Fritts and Luke Clausen. Among the six anglers, they have accumulated 10 tour-level victories in FLW Outdoors competition alone. This team also boasts combined FLW Outdoors earnings of more than $3 million. In Hibdon, Clausen and Fritts, Team Chevy is also home to three of only five anglers in the history of the sport to have won both the FLW Tour Championship and the Bassmaster Classic. Sondra Rankin will fish for Team Chevy from the back of the boat as their lone co-angler. In her young career, the Benton, Ky., native has already notched three top-10 finishes on the FLW Tour. Chevy also sponsors two saltwater teams that compete on the Wal-Mart FLW Redfish Series and the Wal-Mart FLW Kingfish Tour.

As a platinum sponsor, Chevy will be featured in a variety of media formats, including the Emmy-nominated "FLW Outdoors" television program on FSN, which is broadcast to approximately 81 million households in the United States plus an additional 429 million households internationally. Chevy will also benefit from prominent advertising in FLW Outdoors Magazine and on http://flwoutdoors.com/ as well as signage at tournaments and a booth in the popular Family Fun Zone. At the Family Fun Zone, Chevy will provide a simulator, offering fishing fans the experience of a virtual test drive in a Chevy-wrapped Ranger boat.

Irwin L. Jacobs, chairman of FLW Outdoors, said: "Chevy is a cherished member of our sponsor family. They first partnered with Ranger Boats roughly 25 years ago and have been a sponsor of FLW Outdoors since the beginning. Chevy has remained dedicated to the millions of anglers around the world, and these anglers have responded by proudly driving the best tow vehicles on the market.

"This has been a mutually beneficial partnership, and FLW Outdoors remains firmly committed to helping Chevy continue to grow their market share among outdoor enthusiasts."

Named after the legendary founder of Ranger Boats, Forrest L. Wood, FLW Outdoors administers the Wal-Mart FLW Tour, Wal-Mart FLW Series, Stren Series, Wal-Mart Bass Fishing League, Wal-Mart Texas Tournament Trail presented by Abu Garcia, Ranger Owners Tournament Championship Series, Wal-Mart FLW Walleye Tour, Wal-Mart FLW Walleye League, Wal-Mart FLW Kingfish Tour, Wal-Mart FLW Kingfish Series, Wal-Mart FLW Redfish Series and Wal-Mart FLW Striper Series. These circuits offer combined purses of nearly $43 million through 241 events in 2007.

Wal-Mart and many of America's largest and most respected companies support FLW Outdoors and its tournament trails. Wal-Mart signed on as an FLW Outdoors sponsor in 1997 and today is the world's leading supporter of tournament fishing.

For more information about Wal-Mart, visit http://walmart.com/

For more information about FLW Outdoors and its tournament programs, visit http://flwoutdoors.com/

Source: FLW Outdoors

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