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Chevrolet Silverado Classic Hybrid Wins SEMA Vehicle Design Award Review

November 2006
Filed under: CHEVROLET Car News | CHEVROLET Headlines

SEMA's Awards Program Spotlighting Accessory Friendly Vehicles Chooses the Chevrolet Silverado Classic in Best Hybrid Category

LAS VEGAS, Nov. 1 /PRNewswire/ -- The Chevrolet Silverado Classic Hybrid -- the first full-size production pickup to utilize hybrid technology -- is also the first hybrid to be recognized as the most accessory friendly vehicle at the 2006 SEMA Show in Las Vegas, capturing one of four SEMA Vehicle Design Awards and becoming the benchmark in SEMA's newest design award category.

The Chevrolet Silverado was named the most accessory friendly hybrid at the 2006 SEMA Show in Las Vegas, capturing one of four SEMA Vehicle Design Awards. (Image Source: SEMA)

Each SEMA Vehicle Design Award recipient was part of a selection process that encompassed several SEMA member companies and automakers who regularly participate in technology sharing programs. These programs consist of various data sharing, measurement sessions and technology transfer initiatives which provide valuable information for each specialty equipment manufacturer to be in sync with the launch of new vehicles.

The SEMA Vehicle Design Awards were established to honor those newly introduced vehicles that best exemplify the alliance between the OEMs and SEMA-member companies. The awards recognize and celebrate the vehicles that a select group of voting members has chosen as the most accessory-friendly vehicles of the year. The Chevrolet Silverado Classic Hybrid received nearly 22 percent of the votes for 2006.

"The collaboration between Chevrolet, General Motors and SEMA is very valuable. We gain a lot of accessory ideas and product ideas to give the consumers what they really want. We look closely at what is offered at SEMA, we are encouraged with what's offered and we look at new ideas. That's where the collaboration comes in strong for us," commented Dale Sullivan, Regional Sales Marketing Manager, Western Region, General Motors.

"Our participating manufacturing members had early access to the Chevrolet Silverado Classic Hybrid and discovered that its proven lineage of design and engineering provides several opportunities for customer personalization," said Carl Sheffer, SEMA vice president, OEM Relations. "Based on feedback from the automakers, we are having a positive impact on the design and marketing of future vehicles."

SEMA reveals the winners of the accessory friendly Car, Truck, SUV and Hybrid categories at the SEMA Show in Las Vegas, the largest automotive specialty equipment trade event where the industry unveils thousands of new products to visiting trade professionals.

SEMA, the Specialty Equipment Market Association founded in 1963, represents the $34 billion specialty automotive industry of 6,817 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information visit www.sema.org and www.enjoythedrive.com

Source: SEMA (Specialty Equipment Market Association)

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