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Chevy Introduces All-New 2007 Chevrolet Silverado with Cross-Country Drive to Farm Aid 2006


September 2006
 Filed under: CHEVROLET Car News | CHEVROLET Headlines

Four Concert Stops Planned During 2,800-Mile Trip From Texas to New Jersey

DETROIT, 2006-09-26 – Introducing the newest generation of the longest-lasting pickup truck on the road calls for something big. That’s why Chevrolet is launching the new 2007 Chevrolet Silverado with a 2,800-mile Chevy Silverado Drive for Farm Aid, highlighted by four free concerts featuring top country musicians and culminating at the Farm Aid 2006 Presented by Silk Soymilk concert in Camden, N.J., on Sept. 30.
Kicking off with a concert featuring Montgomery Gentry at the State Fair of Texas Fairgrounds near Dallas on Sept. 27, the Silverado Drive for Farm Aid will present concerts featuring Phil Vassar in Nashville on Sept. 28 and Montgomery Gentry in Indianapolis on Sept. 28 and Pittsburgh on Sept. 29before making its final stop at Farm Aid. Visitors to the Nashville, Indianapolis and Pittsburgh concerts also can enter to win a trip for two to Nashville for the 40th Annual Country Music Association Awards on Nov. 6. One winner will be selected on Oct. 6 from each of the Nashville, Indianapolis and Pittsburgh concerts.

We can’t think of a better way to introduce the all-new 2007 Silverado than to drive the trucks through the heartlandto enjoy some great country music and help raise money for Farm Aid, said Ed Peper, Chevrolet general manager. The Chevrolet Silverado, family farms and country music share deep, strong roots in America, and we want to celebrate that legacy. By lending our support to Farm Aid, we’re helping to preserve family farm-centered agriculture in America.

Concerts in the Silverado Drive for Farm Aid are free, but concertgoers are invited to bring a non-perishable food item or make cash donations to Farm Aid.

From Texas to New Jersey, the Silverado Drive for Farm Aid will help raise funds for Farm Aid and help promote food from family farms, said Carolyn Mugar, executive director of Farm Aid. The vistas of fields and farms that America sees from the highway constantly remind us that food from family farms depends on keeping families on the land.

Along with a chance to see and experience the all-new 2007 Chevy Silverado, concertgoers can view Chevy pickups dating back to the 1930s that are part of the Chevy Silverado Drive for Farm Aid. In addition, members of the Chevy Silverado 200K Mile Club have been invited to join the trip.

We are excited to help launch the new Silverado, said Troy Gentry of Montgomery Gentry. Band mate Eddie Montgomery added: Supporting family farmers has always been important to us. Our farmers feed the world, and it is important to maintain that tradition.

About Chevrolet Silverado
Silverado is Chevy’s highest-volume vehicle, with 2005 sales of 705,000. The all-new, 2007 Silverado leads the light-duty, full-size pickup segment in power and fuel economy. In 2006, Chevrolet Silverado was the highest-ranked full-size pickup in J.D. Power and Associates’ Initial Quality Study. There are more than 4,000 Chevrolet dealers in the U.S. to service and sell the all-new, 2007 Silverado, which features GM’s exclusive five-year / 100,000-mile powertrain warranty.

About Chevrolet
Chevrolet is one of America's most well-known and successful automotive brands. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. In addition, Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,995 to $52,000. Offering dynamic yet timeless designs, Chevy owners demand great looks that don’t go out of style, high performance per dollar, and features expected in more expensive vehicles.

Chevrolet’s global headquarters is at the GM Renaissance Center in Detroit. For more information, go to www.chevy.com.

About Farm Aid
Willie Nelson, Neil Young and John Mellencamp organized the first Farm Aid concert in 1985 to raise awareness about the loss of family farms and to raise funds to keep farm families on their land. Dave Matthews joined the Farm Aid Board of Directors in 2001. Farm Aid raises awareness about the critical role of family farms and has raised more than $29 million to build and strengthen family farm food production. Between 1985 and 2005, 80 percent of Farm Aid’s total expenditures was spent on programs to benefit family farmers, exceeding charity watchdog standards. Through public education, program activities and grants, Farm Aid promotes food from family farms and sustainable agriculture, fights factory farms, advocates for fair farm prices and provides disaster assistance and credit counseling to farm families.

Source: Chevrolet

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