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Ten-Million-Piece Ad-Sleeve Campaign for GMC Acadia Launched Through Britevision Cafe Network


March 2007
 Filed under: GMC Car News | GMC Headlines
NEW YORK, March 20 /PRNewswire/ -- Ten million eye-catching cup-sleeves, advertising GM's GMC Acadia, will be squarely in the hands of millions of Americans this month thanks to an ad campaign delivered by BriteVision, inventor of the AdSleeve(TM) and a pioneer in cup-sleeve advertising, BriteVision announced today.

The vivid, four-color ad-sleeves produced for GMC Acadia by BriteVision will reach highly desirable demographic audiences in coffeehouses and other venues across America in the month of March through the BriteVision Cafe Network(R), an exclusive cafe network membership program that includes over 6,000 cafes nationwide.
This is the largest one-month cup-sleeve advertising campaign ever conducted in North America.

"BriteVision is very pleased to launch this exciting and far-reaching campaign for GMC Acadia," said Greg Martin, Vice President for Sales at BriteVision. "AdSleeve advertising provides a way to communicate on a personal level with desirable audiences where they live, work, and play, while generating long-term and memorable impressions. We believe that this will be a highly effective campaign for GMC."

The average coffee consumer spends 49 minutes with an Ad-Sleeve and the average recall of the advertisement is 65%, Mr. Martin noted.

"GMC is pleased to use innovative marketing tools like this to communicate with the American consumer," said Mary Kubitskey, GMC National Advertising Manager. "Through this campaign, we hope to reach thousands of prospective buyers at neighborhood coffee shops across America."

Ad-Sleeve(TM) campaigns allow advertisers to reach a national audience -- or to hone in on select demographics, reaching consumers by city, ZIP code, lifestyle -- or even cafe location. BriteVision maintains its own manufacturing plant and proprietary targeting software to deliver Ad- Sleeve(TM), messages quickly and with pinpoint demographic accuracy.

About BriteVision

BriteVision is a leading alternate media company that pioneered cup sleeve advertising. In 1999 BriteVision invented the Ad-SleeveTM, a unique media vehicle integrated in the American consumer's coffee habit that provides the ability to target consumers where they work, play, and live. BriteVision is the only media company that is 100% focused on cup sleeve advertising and has helped many leading US brands integrate this unique lifestyle medium as a successful component into their marketing strategies. In 2005, BriteVision was acquired as a wholly owned subsidiary of Brite Media Group, an alternative media company backed by Trimaran Capital Partners.

About GMC

GMC is a division of General Motors Corp. The division markets the Acadia crossover SUV, Sierra full-size pickup, Yukon family of full-size SUVs, Envoy mid-size utility, Canyon mid-size pickup and Savana full-size van. GMC's lineup of Professional Grade trucks delivers outstanding capabilities that exceed customers' expectations with unique features and design elements. More information on GMC and its products can be found at http://www.gmc.com/

Source: BriteVision

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