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Hyundai Launches Consumer-Driven 'Mash and Seek' Challenge to Promote the 2007 Hyundai Elantra


March 2007
 Filed under: HYUNDAI Car News | HYUNDAI Headlines
FOUNTAIN VALLEY, Calif., March 8 /PRNewswire/ -- Hyundai Motor America announced it has begun accepting applicants for its "Mash and Seek" challenge. On April 30, sixteen randomly selected finalists, who have never met and know nothing about one another, will be placed in teams of four armed with only a single photo -- a collage of teammates' facial features -- and participate in a race to find their teammates. The first team to find one another will win four new 2007 Hyundai Elantras.

Hyundai Motor America is putting the human need for connectivity to the test with its "Mash and Seek" challenge. Fueled by an innate desire to connect with people and simple technological resources available at our fingertips, random connections are made daily. The "Mash and Seek" competition challenges individuals to master the global network and use "smart" thinking and the need for "discovery" to drive them to victory.
How to Play:

* Visit www.mashandseek.com to by April 20th to enter.

* On April 30, sixteen finalists will be randomly selected and placed into groups of four.

* Each team member will receive a four-piece collage comprised of photos from their teammates forming one composite face.

* After the first four days of the competition, each team will receive a Hyundai quiz twice a week. The first team to correctly answer all of the questions will receive one clue towards finding one another.

* The clues can range from geographic locations to first names.

* The remaining teams will receive the same clue 24 hours later.

* Those who are not selected as the lucky sixteen still have a chance to win a 2007 Hyundai Elantra by answering the quizzes correctly online. Each participant that successfully and correctly completes a quiz will have their name entered into a drawing for an additional 2007 Hyundai Elantra prize.

"Hyundai is excited to host such a fresh and creative game that tests human investigative nature and desire for connection," said Kathy Faith, national manager of Experiential Marketing, Hyundai Motor America. "We are anxiously awaiting the results of this social experiment and wish each team the best of luck!"

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 750 dealerships nationwide.

Source: Hyundai Motor America

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