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Jaguar Retains Number One Position For The Second Consecutive Year In 2005 J.D. Power and Associates SSI Study


November 2005
 Filed under: JAGUAR Car News | JAGUAR Headlines
IRVINE, Calif., Nov. 16, 2005 – Jaguar has maintained its number one position in the 2005 J.D. Power and Associates SSI (Sales Satisfaction Index) Study for the second consecutive year. Last year Jaguar tied for first place, but in the latest study it now owns the first position alone. The Jaguar brand performed particularly well in the areas of 'salesperson experience' and 'paperwork/finance process'.
"Placing at number one for the second consecutive year is a true testament to the excellent service our dealers provide," said Mike O'Driscoll, president, Aston Martin Jaguar Land Rover North America. "The results reinforce our continuing commitment to delivering a wonderful purchase and ownership experience. Our dealers make the purchase of a Jaguar just as pleasurable as driving one of our cars."

The SSI Study is based on responses from more than 37,000 new-vehicle buyers who purchased their vehicles in May of 2005, and measures the quality of the customer's new vehicle purchase experience.

Jaguar's ranking in this latest study, follows consistent improvement in other recent J.D. Power and Associates studies. For example, in the 2005 Initial Quality Study, Jaguar moved up to second place and maintained its position as the highest-ranked European car manufacturer for vehicle quality and dependability.

From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar Cars has grown to become one of the world’s premier manufacturers of luxury sedans and sports cars and with that, one of the most recognized commercial brands. The company's vision is simple: To produce beautiful fast cars that are desired the world over. The company operates two manufacturing plants in the United Kingdom and is fully engaged in environmental programs, community work and brand awareness exercises such as motor sport.

Source: Jaguar

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