The Kia Spectra compact sedan and five-door was the leading seller in March with 5,675 units, a 23.3-percent increase over the same month last year, while the successful launch of the all-new Rondo continued with 1,514 units sold. "The expanded Kia lineup is bringing more customers to our showrooms than ever before, as evidenced by our record-setting quarter and the best March sales in company history," said Len Hunt, executive vice president and COO of KMA. "The strong reception the all-new Kia Rondo has received since its launch earlier this year is an indicator of the momentum that is driving the brand to another successful sales year in the U.S." Kia Motors America -- the sales, marketing and distribution arm of Kia Motors Corp. in Seoul, South Korea -- offers a complete line of vehicles through more than 630 dealers throughout the United States. For more information, visit www.kia.com MONTH OF MARCH YEAR-TO-DATE Model 2007 2006 2007 2006 Rio 3,044 3,168 6,309 7,828 Spectra 5,675 4,601 14,493 11,507 Optima 4,318 3,958 9,425 6,740 Amanti 945 623 2,738 1,754 Sportage 4,304 3,412 11,715 9,635 Sorento 3,771 4,040 10,079 10,258 Sedona 3,996 6,202 15,924 17,111 Rondo 1,514 N/A 2,920 N/A Total 27,567 26,004 73,603 64,833 Source: Kia Motors America |