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2008 Mazda Atenza Sports Review

October 2007
Filed under: MAZDA Car News | MAZDA Headlines

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The all-new Mazda Atenza - soon to be introduced in Japan, the Mazda Taiki concept car, equipped with a next-generation rotary engine, the new Mazda Premacy Hydrogen RE Hybrid, a series of future-oriented powertrains, and a variety of environmental and safety technologies will be revealed by Mazda Motor Corporation (Mazda) at the 40th Tokyo Motor Show in October 2007.

Mazda's theme for the show is "Sustainable Zoom-Zoom- Mazda's showroom today and in the future" under which new and exciting second-generation Zoom-Zoom products and future-oriented technologies will reflect the long-term research and development plans to support the "Sustainable Zoom-Zoom" program, Mazda's long-term vision for technology development which was announced this spring.

The all-new Mazda Atenza premiered at the Frankfurt Motor Show, held last month in Germany, and was highly rated by journalists and visitors. Marking a quantum leap forward in blending driving pleasure with safety and environmental performance, this model embodies Mazda's latest car-making philosophy and offers the ultimate long-distance touring experience, making it a striking statement of the evolution of Mazda's Zoom-Zoom. At the Tokyo Motor Show, an even sportier and more distinctive model will be showcased for the first time.

In the decade following 2010, Mazda will revise its entire powertrain series, aimed at reaching "Sustainable Zoom-Zoom" with the emphasis on enhanced fuel and emissions performance, combined with superior driving performance. These next-generation powertrains will be on display, along with the many safety technologies currently under development to realize sustainable transportation systems.

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