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Mazda Announces Best-Ever March Sales for North America


April 2007
 Filed under: MAZDA Car News | MAZDA Headlines
IRVINE, Calif., April 3 /PRNewswire/ -- Mazda North American Operations (MNAO), including the U.S., Canada and Mexico, today reported best-ever March sales of 47,206 vehicles, beating its previous March record of 45,892 set back in 1994. The U.S. celebrated its best March since 1994 with sales of 37,742 while Mazda Canada, Inc. reported its best-ever March with sales of 8,108 units. Not to be outdone by Mazda Motor de Mexico, which reported its best- ever month with sales of 1,356 units.

"The automotive business is a marathon not a sprint and right now we're hitting our stride as we head into the crucial spring selling season," said Jim O'Sullivan, president and CEO, MNAO. "Our record-breaking sales month for North America proves that we're offering the right vehicles at the right price, driving customers into our showrooms in the U.S., Canada and Mexico."
Mazda's U.S. sales were led in volume by its popular MAZDA3, which reported best-ever sales of 15,606, while the sporty MAZDA6 also celebrated its best-ever month with sales of 9,624 units. The all-new Mazda CX-9 seven passenger crossover SUV reported its best month since launch with 2,443 units. The MX-5 Mazda Miata posted its best month since March 1997 with sales of 2,281 units.

Overall calendar-year-to-date sales for the U.S. are up 17.5 percent versus last year, with 79,074 vehicles sold.

"We're thrilled to finish our fiscal year on such a high note, leading to our best March in the U.S. in 13 years," added O'Sullivan. "We can attribute these outstanding results to a few key points: first, the Mazda CX-7 and Mazda CX-9 crossover SUVs are bringing new customers into our dealerships; second, the MAZDA3 continues as our hottest seller, despite minimal incentives and tight inventory; and third, our dealer network is stronger than ever with 673 total dealers of which 52 percent are exclusive."

Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario, Canada, and in Mexico by Mazda Motor de Mexico in Mexico City.

Mazda North American Operations - March 2007 Month-To-Date Year-To-Date March March % March March % 2007 2006 Change 2007 2006 Change Mazda3 15,606 8,087 93.0% 31,926 21,732 46.9% Mazda5 1,657 1,703 (2.7)% 4,550 5,061 (10.1)% Mazda6 9,624 7,215 33.4% 20,172 19,215 5.0% MX-5 Miata 2,281 2,000 14.1% 4,373 4,362 0.3% RX-8 735 1,582 (53.5)% 1,732 2,917 (40.6)% Protege -- -- N/A -- 1 N/A CX-7 4,221 -- N/A 9,940 -- N/A CX-9 2,443 -- N/A 3,693 -- N/A Tribute 941 2,911 (67.7)% 1,702 8,478 (79.9)% B-Series Truck 233 490 (52.4)% 866 1,282 (32.4)% MPV 1 1,526 (99.9)% 120 4,223 (97.2)% Total Vehicles CARS 29,903 20,587 45.3% 62,753 53,288 17.8% TRUCKS 7,839 4,927 59.1% 16,321 13,983 16.7% TOTAL 37,742 25,514 47.9% 79,074 67,271 17.5% MEMO: IMPORT CAR 20,279 13,372 51.7% 42,581 34,073 25.0% IMPORT TRUCK 6,665 1,526 336.8% 13,753 4,223 225.7% IMPORT TOTAL 26,944 14,898 80.9% 56,334 38,296 47.1% DOMESTIC CAR 9,624 7,215 33.4% 20,172 19,215 5.0% DOMESTIC TRUCK 1,174 3,401 (65.5)% 2,568 9,760 (73.7)% DOMESTIC TOTALS 10,798 10,616 1.7% 22,740 28,975 (21.5)% Note: MPV & Protege is a discontinued vehicles.

Source: Mazda North American Operations

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