The new Mercedes-Benz C-Class got off to an excellent start at the end of March. For the presentation of the Mercedes-Benz C-Class on March 31, 2007, German retailers registered the highest number of visitors ever with a total of 470,000 customers in their showrooms. At the time of its market launch, 80,000 orders had already been received for the sedan. Test drives are also very much in demand. In addition to about 7,000 test drives conducted on the weekend of the launch, appointments have been made for 10,000 additional drives within the next few days.
The new-generation Mercedes-Benz E-Class also performed extremely well during the first quarter of 2007. Mercedes-Benz sold 60,200 units of the upper-range automobile worldwide (plus 15 percent). The Mercedes-Benz CLS-Class also recorded a very positive first milestone in March: More than 100,000 units of the four-door coupe have been delivered to customers around the world since the vehicle was launched in October 2004.
In the United States, sales of Mercedes-Benz passenger vehicles from January to March were up nine percent from the same period last year, reaching a record total of 56,000 units. A new sales record was set in the Asia/Pacific region as well, with sales there increasing four percent to 34,200 units. During the first quarter as a whole, Mercedes-Benz delivered 159,900 vehicles to customers in Western Europe (Q1 2006: 159,600).
The new smart fortwo made its market debut on the last weekend in March, at which time 50,000 customers had already ordered one of the new two-seaters. Global sales of smart amounted to 4,100 units in March, and were therefore in line with expectations.
Source: Mercedes Car Group