Mini Cooper drivers were the friendliest of all, according to the Carcraft survey, with more than 20,000 drivers networking across more than 300 groups. Barry Nightingale, managing director at Carcraft, says: “It is interesting to see that cars are not only viewed as a symbol of wealth and status but they are increasingly becoming a crucial part of people’s identity and social life. This is reflected online with large numbers using sites such as Facebook to network with like-minded drivers. “The website is even encouraging the trend by introducing a ‘garage’ application, which allows users to publish the make and model of their car on their personal profile page.” Since it launched four years ago, Facebook has become one of the most popular social networking sites, with more than 61 million active users and countless special interest groups. Frances Brown, a 26-year-old Mini Cooper driver from Manchester has discovered that car interest groups have a number of uses besides boosting her tally of Facebook friends. She explains: “Facebook groups are a good way to chat to likeminded people and to discuss different car makes, as you can read about people’s actual experiences. They can help you save money and keep you up to date with new launches. I regularly post messages to other Mini drivers in the group to share information on anything from repair costs to different models and new accessories.” The top 10 ‘friendliest’ cars according to Carcraft’s research* are: Car Number of fan groups Total number of fan group members (approx) Mini Cooper 310 23,756 Honda Civic 187 11,102 Ford Fiesta 145 3,603 Ford Ka 81 1,902 VW Golf 70 1,455 Renault Clio 68 1,343 VW Polo 56 1,247 Vauxhall Corsa 41 1,369 Toyota Yaris 30 1,869 Audi A3 23 1,610 Research based on the top 30 makes and models of car and figures calculated in March 2008. |