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MINI USA Achieves 150,000th MINI Retailed Sales Milestone Review

June 2006
Filed under: MINI Car News | MINI Headlines

Lucky Owner Takes Delivery at Sandia MINI in Albuquerque, NM

WOODCLIFF LAKE, N.J., May 31 /PRNewswire/ -- MINI USA this month has delivered the 150,000th MINI sold in the US to a customer in New Mexico. This sales milestone has been achieved three-and-a-half years ahead of schedule. The lucky customer, Ramon Aragon, picked up his Pepper White MINI Cooper that he purchased through Sandia MINI in Albuquerque, NM.

MINI USA retails 150,000th MINI in the US to customer Ramon Aragon at Sandia MINI in Albuquerque, NM. (PRNewsFoto/MINI USA)

Like most MINI customers, the 21 year-old Ramon special-ordered his MINI Cooper from the factory, customizing his car with options that include a black roof and bonnet stripes, a Premium Package and the sporty "Checkmate Package" that offers special interior trim and exterior checkerboard graphics. In fact, more than 60% of MINI owners uniquely configure the MINI they want and custom-order it from the factory. In addition, MINI owners add an average of $5,000 worth of factory and dealer installed options to customize their cars.

"We are delighted that we have achieved this sales milestone much earlier than expected." said Jim McDowell, Vice President, MINI USA. "MINI was planned to be a profitable business based on selling 20,000 cars a year. Last year alone we have sold 40,820 MINIs in the US. It is truly a testament to the product and the brand that MINI remains highly desirable four years on from launch."

Sandia MINI, where the 150,00th MINI was retailed, opened its doors in Albuquerque, NM at the end of 2004 with a new state-of-the-art facility. The 10,000 square-foot location is ideally positioned in the Southwest to serve the needs of MINI customers who may not be conveniently located near MINI's Phoenix, Denver or Oklahoma City dealer points.

"My staff and I are thrilled that Sandia MINI has had the opportunity to sell and deliver the 150,000th MINI Cooper in the United States." said Mike Houx, owner of Sandia MINI. "The timely and "happenchance" delivery here in Albuquerque helps to underscore the strong sales momentum we have seen for MINI in the New Mexico market since we opened our store in December, 2004.

MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC which has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 models and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car centers, 334 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 80 MINI passenger car dealers, and 30 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:


http://www.bmwgroupna.com/
http://www.bmwusa.com/
http://www.bmwmotorradusa.com/
http://www.miniusa.com/
http://www.rolls-roycemotorcars.com/


Source: MINI USA

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