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MINI Convertible Tops Segment In Strategic Vision's Total Quality Index


May 2005
 Filed under: MINI Car News | MINI Headlines

MINI Cooper Convertible Receives High Score in its First Year - Third Year in a row for a MINI Passenger Car

Woodcliff Lake, NJ - May 17th, 2005... In its first year since launch, the MINI Convertible has received the top award in its segment in the latest Strategic Vision Total Quality Index (TQI). The MINI Cooper Convertible was the highest scorer in the Convertible Under $30,000 segment in this year's index and is the third year in a row a MINI has received top segment honors in the TQI by the San Diego-based research firm.
The TQI measures new vehicle owners' satisfaction and assesses new buyers' responses to the complete ownership experience, including buying, owning and driving their new vehicles. The calculations also include the emotional response to that experience.

"The respondents' data is entered into complex calculations that mirror the way people really respond to the vehicle ownership experience" says Dr. Darrel Edwards, Strategic Vision's President and founder, "Those manufacturers who can deliver the most positive emotional experience and go beyond that to delight their customers are going to be winners."

"We're very pleased with the results of this survey," said Jim McDowell, Vice President, MINI USA. "The MINI Convertible offers a perfect blend of product substance, premium quality and overall value - and of course, the best of open-top motoring fun. The results of this survey further supports what our customers have been telling us through their purchase decisions."

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