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Mini Receives Three Accolades In Kelley Blue Book Best Resale Value Awards


October 2005
 Filed under: MINI Car News | MINI Headlines

"Best Brand', "Best Resale in Category" and Top 10 Scorer Overall

Woodcliff Lake, NJ - October 5th, 2005... MINI took home three honors in Kelley Blue Book's "2006 Best Resale Value Awards". MINI was named "Best Brand", tying with the BMW brand, its sibling in the BMW Group. The MINI Cooper was also bestowed two accolades; "Best Resale Value" in the Hatchback category and a top 10 winner overall.
"The MINI Cooper is one of those rare cars that seems like it should be more expensive than it is," said Jack R. Nerad, editorial director and executive market analyst for Kelley Blue Book. "Its exterior and interior are modern takes on classic themes, while under the skin it exemplifies the technical sophistication and regard for sheer driving enjoyment that characterizes its parent company."

"We are very pleased to receive this recognition from Kelley Blue Book for both the MINI and BMW brands," noted Tom Purves, Chairman and CEO of BMW of North America, LLC. "We are very committed to offering our owners outstanding value. This includes not only performance, safety and luxury but low cost of ownership as well. The overwhelming enthusiasm MINI owners have for their cars is a testament of our commitment. We see strong resale value as an important gauge of our efforts."

Kelley Blue Book's resale values are projections based on current vehicle data, market conditions for each vehicle, competition in segment, expectations of the future economy and the combined experience of Kelley Blue Book's team of market and pricing analysts. Values reflect projected future wholesale pricing for clean, reconditioned vehicles at the end of a five-year lease period.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 80 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

Source: BMW Group

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