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NAVTEQ Enhances the Digital Map Experience with Visual Content


March 2007
 Filed under: NAVIGATION Car News | NAVIGATION Headlines
CHICAGO, March 15 /PRNewswire-FirstCall/ -- NAVTEQ (NYSE:NVT) , a leading global provider of digital map data for location-based solutions and vehicle navigation, has announced the availability of a new suite of Visual Content designed to enhance the digital map experience by providing relevant visual context for users of location-based and navigation applications. Two types of content are being launched: three dimensional models of major cities and three dimensional landmarks of prominent and important structures in and around those cities.

"The consumers with whom we've conducted research are wowed by the visual impact of this content, but once they see it at work in a system, they understand it's even more valuable in terms of providing context and enhancing their ability to follow and even anticipate their system's guidance instructions," said Cliff Fox, Senior Vice President, NAVTEQ Map.
NAVTEQ's Visual Content has been thoughtfully designed to balance the enormous amounts of data that could be provided with the most relevant and useful data. NAVTEQ's locally based geographic analysts have helped define the boundaries of the coverage areas for City Model content to include the areas most important to locals and visitors. Landmarks are chosen based on regional popularity, location, historical and architectural significance.

"As systems' data capacities increase, we're excited by the potential for customizable and useful content like our new Visual Content suite. At the same time, we've worked hard to flexibly design our product to give our customers the multiple resolution levels and data choices that respect system size constraints and allow for application differentiation," said Fox.

Visual Content is geo-referenced to the NAVTEQ(R) map and has, where necessary, been manually aligned with the existing street network to ensure an accurate routing experience and correct placement vis a vis other parts of the road. In keeping with NAVTEQ's single global database specification, Visual Content products are offered in a consistent format to help facilitate time- to-market and improve application development timing.

3D City Models and Landmarks are available for major cities in Europe, North America and Asia.

About NAVTEQ

NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 2,200 employees located in 144 offices in 27 countries.

NAVTEQ is a trademark in the U.S. and other countries.

This document may include certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" or words of similar meaning. The statements are based on our current beliefs or expectations and are inherently subject to various risks and uncertainties, including those set forth under "Item 1A. Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2006, as filed with the Securities and Exchange Commission.

Actual results may differ materially from these expectations due to changes in global political, economic, business, competitive, market and regulatory factors. NAVTEQ does not undertake any obligation to update any forward-looking statements contained in this document.

Source: NAVTEQ

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