Latest Car News From DIGIADS

Latest Car News

New Car Review Areas

General Car Topics

Nissan Brings the 2007 Tiida and the Power of "SHIFT_" to the Latin America and the Caribbean Markets


June 2006
 Filed under: NISSAN Car News | NISSAN Headlines
MIAMI (June 13, 2006) – Nissan Motor Co., Ltd. today unveiled the all-new 2007 Nissan Tiida Sedan and Hatchback for Latin America and the Caribbean. The new Tiida, which goes on sale in these markets from this month, joins a strong 2007 Nissan model lineup that also includes a refined Almera sedan (currently available), new Wingroad compact wagon and an all-new Sentra – which will be available from later this year.
Nissan also revealed plans for enhanced customer and dealer support in Latin America and the Caribbean, one of Nissan's strongest General Overseas Markets. Nissan will move some resources to its regional office, Nissan Latin America & the Caribbean (NLAC), for these markets from Tokyo to Mexico City, Mexico and increase the number of dedicated regional staff members.

"Sales in Latin America and the Caribbean have increased 114% since our 2001 fiscal year, one of the top gains of any region, and we feel there is much more room to grow with innovative new vehicles like the Almera, Wingroad, Sentra and Tiida," said Steven Wilhite, Senior vice president, Global Marketing, Nissan, who made the presentation to media at today's event. "This reorganization allows us to integrate all functions into one organization – an organization with more empowerment in terms of budget, planning, pricing and product marketing decisions."

One group within the new Regional Office will dedicate themselves exclusively to marketing issues and another will focus on regional franchise support to enforce the customer care. Public relations activities and media support will also be enhanced.

The Nissan Sales and Service Way
Wilhite also presented details of the increased emphasis on building the Nissan brand in the Latin American and Caribbean markets through implementation of the Nissan Sales and Service Way (NSSW). NSSW establishes best practice procedures and sets performance targets for every step of the sales and service process.

"We know that strong products need to be supported by a strong brand and strong dealers," said Wilhite. "Our goal is nothing less than to be among the top groups in the industry on competitive customer satisfaction surveys."

Nissan will support the local efforts with induction training on the new NSSW standards, along with new model sales and service training, service management training and support for uniform signage and facilities design. Also Nissan will physically dispatch the Regional Franchise Support staff for on-sight support.

"With the strong cooperation of our sales companies and individual dealers, we're bringing our performance throughout Latin America and the Caribbean closer to Nissan global standards," Wilhite continued.

The Power of "SHIFT"
Wilhite also presented his perspective on the global Nissan brand philosophy known as "SHIFT_," and its application in Latin America and the Caribbean. First introduced in September 2002, "SHIFT_" is one of the truly global automotive taglines.

"The simple power of a single word, SHIFT, is our promise to look at the world from a fresh perspective, to embrace flexible thinking, to challenge the status quo and create new possibilities," said Wilhite. "A SHIFT_ can change a life, a person, the world, or simply change the way you move through it. Making the SHIFT_ a reality in Latin America and the Caribbean is a priority and a promise."

An Expanding Model Lineup
Nissan currently offers a wide range of advanced cars, trucks and SUVs in Latin America and the Caribbean, including the Patrol, Pathfinder, Murano, X-TRAIL, Xterra, Pickup and 350Z. Among the new or recently refined passenger vehicles expected to help build consumer interest in Nissan in the 2007 model year are the refined Almera, new Wingroad wagon, all-new Sentra and the all-new Tiida Sedan and Tiida Hatchback*.

The Almera combines refined styling and richly appointed cabin with an advanced 1.6-liter engine and an extensive list of safety features.
The new Nissan Wingroad compact wagon offers a number of innovative features to support the active lifestyles of its users. The interior space is reconfigurable for exceptional flexibility and functionality – with rear seats able to be folded flat by remote control. Wingroad is offered with a 1.5-liter engine and a choice of automatic transmission or advanced Continuously Variable Transmission (CVT).

The 2007 Sentra represents a revolution in the advancement of Nissan's popular compact sedan. The fourth generation Sentra for Latin America and the Caribbean region, the all-new Sentra offers more style, space, quality, performance and interior flexibility for active lifestyles. Built on Nissan's new "C" platform, the 2007 Sentra will be offered with a standard 2.0-liter 4-cylinder engine and a choice of 6-speed manual transmission or Continuously Variable Transmission (CVT) when it goes on sale from later this year.

The centerpiece of the enhanced Nissan passenger car lineup for 2007 is the dynamic new Nissan Tiida, which is designed to set new standards in its class for style, comfort, roominess and quality. Small on the outside, big on the inside, the Tiida's interior is 1836 mm (over 6.0 feet) long – the best in class.

Innovative Tiida features include extensive use of soft interior materials and an array of convenient storage compartments. Tiida is powered by a choice of Nissan's advanced MR-series 1.8-liter or refined HR-series 1.6-liter 4-cylinder engines.

"There's a tremendous amount of activity for the Latin America and Caribbean regions on both the product side and in our expanding commitment to our dealers and customers," said Wilhite. "Everything we touch, we SHIFT_. And everything we SHIFT_ we try to make better. Never has this statement been more on target as we re-energize our efforts in these important markets."

* Tiida is badged "Versa" in Puerto Rico

###

Source: Nissan

Latest NISSAN Headlines

Latest Car News

All images courtesy of and copyright their respective manufacturers, unless otherwise indicated. They may not be reproduced or retransmitted in any way without the express written permission of their respective owners. All trademarks are the property of their respective owners. Model news and specifications are presented as provided by manufacturer, and do not necessarily reflect the opinions of DIGIADS. No warranty is made by DIGIADS with respect to the accuracy or timeliness of the information contained herein.
Copyright © 2000-2025 DIGIADS Australia All Rights Reserved. Contact Us
Designated trademarks and brands are the property of their respective owners. Use of this Web site constitutes acceptance of the DIGIADS Privacy Policy and User Agreement. 		Loading...