Latest Car News From DIGIADS

Latest Car News

New Car Review Areas

General Car Topics

2008 Renault Koleos : Renault's First Crossover Review

June 2008
Filed under: RENAULT Car News | RENAULT Headlines

View this 2008 Renault Koleos : Renault's First Crossover Wallpaper Picture

View this 2008 Renault Koleos : Renault's First Crossover Wallpaper Picture Gallery

 Car 2008 Renault Koleos : Renault's First Crossover Wallpaper Pics 2008 Car 2008 Renault Koleos : Renault's First Crossover Wallpaper Pics 2008 Car 2008 Renault Koleos : Renault's First Crossover Wallpaper Pics 2008 Car 2008 Renault Koleos : Renault's First Crossover Wallpaper Pics 2008 Car 2008 Renault Koleos : Renault's First Crossover Wallpaper Pics 2008 Car 2008 Renault Koleos : Renault's First Crossover Wallpaper Pics 2008 Car 2008 Renault Koleos : Renault's First Crossover Wallpaper Pics 2008 Car 2008 Renault Koleos : Renault's First Crossover Wallpaper Pics 2008

View this 2008 Renault Koleos : Renault's First Crossover Wallpaper Picture Gallery

Latest RENAULT Headlines

With Koleos, Renault is expressing its uniqueness and providing a fresh take on a vehicle segment that is new to the brand. Two international ad campaigns targeting different customers have been created to promote Renault’s first 4x4 crossover.

“4x4 outside, Renault inside”, the baseline for both ad campaigns, underlines the vehicle’s genuine off-road qualities while enhancing the customer purchase, be it rational (choosing Renault for its ingeniousness and renowned minivan expertise) or emotional (choosing the brand for the values it represents: friendliness and open-mindedness).

The first campaign, “Super 8”, is intended mainly for Western Europe, where cars reflect lifestyle. Designed as a “Brand” story, the campaign pays homage to famous Renaults from the past, retracing a half-century of automotive innovation. Since the legendary AG type “Taxis de la Marne”, Renaults’ popular and emblematic cars have made a lasting impression that people recall with fond memories of shared times. From the 4L to Twingo via the Renault 5 and Espace, models of the Renault range have always transported their occupants with conviviality on all types of terrain. The “Renault Spirit” is also suggested in the music of the ad, “I’m Free” by the Rolling Stones, which alludes to the “revolutions” of the 20th century as seen from behind the wheel of Renault cars.

The second campaign, “Himalaya”, targets countries where cars tend to express the social status of their owners. With a firm focus on the essence of the Koleos product qualities – real off-road capabilities but without any compromise on comfort for passengers – the ad features experienced mountain climbers who climb to the top of a mountain only to find a family and its Koleos.

The “Himalaya” ad will be aired from May 26, followed by the “Super 8” campaign from June 1 in Europe.

Latest Car News

All images courtesy of and copyright their respective manufacturers, unless otherwise indicated. They may not be reproduced or retransmitted in any way without the express written permission of their respective owners. All trademarks are the property of their respective owners. Model news and specifications are presented as provided by manufacturer, and do not necessarily reflect the opinions of DIGIADS. No warranty is made by DIGIADS with respect to the accuracy or timeliness of the information contained herein.
Copyright © 2000-2025 DIGIADS Australia All Rights Reserved. Contact Us
Designated trademarks and brands are the property of their respective owners. Use of this Web site constitutes acceptance of the DIGIADS Privacy Policy and User Agreement. 		Loading...