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Philadelphia Soul and Saturn Create Special-Edition Saturn Aura, Help Rebuild Philadelphia Neighborhood


January 2007
 Filed under: SATURN Car News | SATURN Headlines
PHILADELPHIA, January 30, 2007 – Philadelphia Soul team members, co-owner Jon Bon Jovi and Saturn General Manager Jill Lajdziak will unveil a one-of -a-kind Saturn Aura that will be displayed at the Philadelphia International Auto Show and then at Soul events until it is raffled to help restore historically significant row houses in North Central Philadelphia and turn them into environmentally friendly homes for needy local families.

Bon Jovi and Lajdziak will reveal the Philadelphia Soul Special Edition Saturn Aura during a press preview for the auto show on Friday, February 2, at the Pennsylvania Convention Center . The show is open to the public February 3 – 11. Afterwards, it will be displayed at eight Soul home games, where attendees will be able to buy raffle tickets. The car, donated by the Saturn division of General Motors, will be raffled off at the Soul’s last regular season home game on Thursday, June 21, with all proceeds donated to the Philadelphia Soul Charitable Foundation.
Lajdziak, Bon Jovi and Soul players Mike Brown, Tony Graziani and Sean Scott will pull the cover off this unique version of the car recently named North American International Car of the Year.

Saturn has both a working relationship with the team – it is the Official Vehicle of the Philadelphia Soul – and a strong commitment to the Philadelphia community served by the Philadelphia Soul Charitable Foundation’s Project HOME, which has helped more than 7,000 residents break the cycle of poverty and homelessness. Saturn previously donated $750,000 to Project HOME. Working together with Habitat for Humanity, the partners are renovating 15 deteriorated row houses in one of Philadelphia ’s most poverty-stricken neighborhoods, as well as building new Philadelphia homes.

To benefit the project, the 2007 Saturn Aura mid-sized sedan was transformed into a work of art inspired by the Soul’s legacy. It features team colors, badges and a center chrome shifter plate signed by Bon Jovi and NFL great Ron Jaworski. The headrests, floor mats and trunk mats are embroidered with the Soul logo. The Soul Edition Saturn Aura also features a spoiler and 18-inch wheels, as well as a plaque identifying it as a singular automobile.

"This one-of-a-kind Soul Edition Saturn Aura is an exciting way to pair Soul fans' lifestyle with one of our hottest products," Lajdziak said." We had the ultimate Soul fan in mind when we customized the Soul Edition Aura with unique exterior and interior touches. But the Aura also reflects the values of the Philadelphia Soul Charitable Foundation and Project HOME: We engineered it to get the government’s highest safety ratings and to be fuel-efficient. Later this year, we will introduce a Green Line version, which will be GM’s first hybrid passenger car.”

ABOUT SATURN

Saturn, a division of General Motors Corp., markets vehicles in the U.S. and Canada through a network of about 500 retailers, with a focus on providing innovative products with solid value and excellent customer service. In 2006, the brand began a major revitalization of its portfolio with four new vehicles: the Saturn Sky roadster, the Saturn Aura midsize sedan, the Saturn Vue Green Line hybrid and the larger Saturn Outlook crossover. The aggressive pace continues this year with an all-new Saturn Vue compact crossover (Spring 2007) and the new Saturn Astra small car (Fall 2007).

ABOUT JON BON JOVI:

Musician, singer, songwriter and actor, Jon Bon Jovi is most recognizable as the voice for the band BON JOVI. Since the group’s formation in the early 1980’s, BON JOVI has sold more than 100 million records worldwide and at over 2,700 shows in 47 countries more than 32 million fans have seen Bon Jovi in concert.

The band’s latest album, HAVE A NICE DAY, includes the smash hit “Who Says You Can’t Go Home” which made history as Bon Jovi became the first rock band ever to have a #1 hit on the country chart. The tour that followed was one of the top grossing tours of 2005/2006, playing to more than 2 million concert-goers worldwide.

As the co-owner of the AFL’s Philadelphia Soul, Jon Bon Jovi introduced a new model of sports ownership. From the inception of the franchise, the mission was to use the team to give back to the local community. Heading into its fourth season, the Philadelphia Soul Organization has given away $2 million to local causes.

Bon Jovi’s charitable works focus on the issue of homelessness and include the creation of the Philadelphia Soul Charitable Foundation; the launch of a limited edition outerwear collection with Kenneth Cole New York (with proceeds benefiting HELP USA); partnering with Project HOME in Philadelphia; and a sustained partnership with Habitat for Humanity that has thus far provided 49 families with a place to call home. For more info visit www.bonjovi.com and www.philadelphiasoul.com .

Fun. Family. Football. It begins this March as the Soul travel to take on the Nashville Kats on Friday, March 9 at 8:00 p.m. in the Gaylord Entertainment Center to kickoff the 21 st season of the AFL. Season tickets for the Soul’s 2007 season are on sale now with tickets starting as low as $96. For more information call (888) PHIL-AFL or log on to www.philadelphiasoul.com. The Soul are entering their fourth season in the AFL and in their three seasons they have sold out 93% of the venue while drawing a League best 387,491 fans combined.

www.philadelphiasoul.com

Source: Philadelphia Soul Saturn

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