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ATX to Help Portable Navigation Devices Ward Off Competition

March 2007
 Filed under: TELEMATICS Car News | TELEMATICS Headlines
HANNOVER, Germany, March 14 /PRNewswire/ -- How telematics applications will integrate with portable navigation devices will be the focus of a March 15 talk here by the top automotive sales executive of ATX Group, the world's largest independent telematics service provider.

Featured at CeBIT in Motion's Telematics and Navigation Forum, Greg Corley, Vice President of Worldwide Automotive OEM Sales, will discuss several applications designed for embedded, in-vehicle systems that can migrate to portable navigation devices (PND), thereby helping suppliers gain a competitive edge over the recent proliferation of wireless phones with navigation capabilities.

"The portable navigation market is experiencing incredible change as wireless carriers enter the category with an advantage of using their extensive customer base to rapidly broaden portable navigation to first-time users," said Corley. "But there is also a large group of navigation-savvy consumers looking to upgrade from their first navigation device and wanting more advanced features than simple turn-by-turn directions."
Corley also noted that real-time, PND connectivity to a telematics center overcomes one of the major disadvantages consumers perceive with current PNDs - outdated information. Telematics will enable PND owners to have continual connectivity with their vehicles through the Internet, potentially transforming every device into a voice browser. The car then becomes a smart terminal in a large computing network, enabling it to receive and transfer information for the benefit of the OEM, the dealer and the driver. PNDs for example, will be able to incorporate DIVA or driver interaction vehicle applications, which involve using a connected device to remotely monitor vehicle fluid levels and maintenance schedule and activate in-vehicle functions.

ATX Group traditionally uses the telematics forum at CeBIT to forecast the near-term trends in the telematics market.

Based in the Dallas-Fort Worth, Texas, area and Dusseldorf, Germany, ATX Group is the largest multinational provider of telematics services for the automobile industry, serving both North America and Europe. ATX telematics services are designed to provide enhanced safety, security and driving convenience to vehicle owners. These services include location-specific emergency and roadside assistance, automatic collision notification, stolen vehicle recovery, remote diagnostics and real-time traffic and navigation assistance. ATX, the largest independent telematics provider not owned by an automobile manufacturer or telecommunications firm, also provides telematics services designed to help automobile manufacturers and their affiliated dealerships to use telematics data to reduce costs, enhance vehicle servicing, and more closely manage customer relationships. ATX services are provided to vehicle owners through the brand names of its customers -- Mercedes-Benz, BMW, Maybach, and Rolls-Royce Motor Cars.

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Source: ATX Group

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