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80 Years with Volvo Cars Review

February 2007
Filed under: VOLVO Car News | VOLVO Headlines

Jubilee theme for Volvo Cars at Techno-Classica show in Essen



Historical Volvo car parade: 240, 832, 544, 654, ÖV4

19 Feb. 2007 -- Volvo Cars is back at the world’s largest show for classic cars and everything else to do with the classic-car hobby. The exhibition theme for this year’s Volvo stand is “As times goes by – 80 years with Volvo cars”.
Eight cars trace the company’s history

At this year’s show – held between March 28 and April 1 – it’s the models celebrating even birthdays that are under the spotlight. It is now 80 years since the first Volvo car left the factory in Göteborg, so the company’s first eighty years are being celebrated with the help of ÖV4 and another seven birthday celebrants, each representing a different decade.

Using these landmark models, the exhibition showcases the company’s development from start to today. The older cars may not be very well known outside Sweden. All the more reason, then, to give them their right of place in Essen.

ÖV 4, 1927, side windows fitted

The open ÖV4 can be seen together with a PV52, an elegant vehicle from the 1930s, the first series of the PV444, an early Amazon, the very first version of the 145 estate car, a 240 in jubilee guise, the sporty 480 Turbo and the very latest addition to Volvo’s model range, the C30 T5. Each model represents a different decade.

Born in 1956 and featuring a timeless design. The Amazon/122 appealed as much to people then as it does today. Some 35,000 examples are still believed to be in existence around the world.

Award-winning C30 – drawing its inspiration from historical precedent

The Volvo C30 is a small Volvo, youthful and packed with driving pleasure and first-class safety. Its design with the daring rear treatment and glass tailgate is recognizable from Volvo’s previous sports coupe models, the 1800ES and 480ES. In Germany the C30 has already received two highly prestigious awards: Goldenes Lenkrad (Golden Steering Wheel) from one of the major Sunday papers, Bild am Sonntag, and Auto Zeitung’s Auto Trophy award in the best compact car class.

Volvo C30, Cosmic White, Body kit Java Pearl, 18" Atreus

Information about tradition
The organisers of the large annual international Volvo meet in Göteborg, VROM, are on the stand with information and staff, as is GCP – Genuine Classic Parts – the company that supplies parts for classic Volvo models from the PV444 to the 140 Series.

A fully loaded early-series PV444 in this lovely hand-coloured photo from the late 40s in a time when the Swedes drove on the left side of the road. The place is the town of Kungsbacka, 25 km south of Gothenburg.

Responsibility for Volvo Cars participation at Techno-Classica is in the hands of Volvo Cars Heritage, a department of Public Affairs whose brief is to nurture and present the company’s history and rich heritage. Volvo Cars Heritage is also represented on the stand.

For more information about Volvo’s classic car models, visit www.volvocars.com/Heritage . For information about Techno-Classica, visit www.siha.de

The descriptions and data contained in this press material (release) apply to the international model range of Volvo Car Corporation. Specifications may vary from country to country and change without notice.

Source: Volvo Car Corporation

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