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Volvo to Offer SIRIUS Satellite Radio As Factory Installed Option This Summer


August 2006
 Filed under: VOLVO Car News | VOLVO Headlines
DETROIT and NEW YORK, Aug. 8 /PRNewswire-FirstCall/ -- Volvo Cars of North America, LLC and SIRIUS Satellite Radio (NASDAQ:SIRI) today announced that Volvo will begin offering SIRIUS as a factory installed option this summer.
Starting with the 2007 model year, Volvo plans to offer factory installed SIRIUS on the following vehicle lines:

* Volvo S40
* Volvo V50
* Volvo C70
* All-New Volvo S80

Each Volvo S40, V50, and C70 vehicle factory equipped with SIRIUS Satellite Radio (MSRP $295) will include a six-month subscription.

The All-New Volvo S80, available later in model year 2007, will also offer a factory equipped SIRIUS radio with a six-month subscription. Packaging and pricing information will be announced at a later date.

"SIRIUS Satellite Radio is the perfect complement to Volvo's respected audio systems featuring Dolby Pro Logic II Surround and Dynaudio. Volvo customers will enjoy depth and breadth of music, sports, news, and entertainment as they have never experienced before in their vehicle. In keeping with Volvo's commitment to safety, SIRIUS also features channels dedicated to weather and traffic updates every four minutes in the top twenty U.S. markets, plus a weather and emergency channel," says Hans Krondahl, Executive Vice President, Marketing, Volvo Cars of North America.

"We are very excited about our relationship with Volvo and the launch of factory installed SIRIUS on the heels of the successful Special Edition S60, which featured SIRIUS as well," said Doug Wilsterman, Senior Vice President and General Manager Automotive OEM for SIRIUS. "We look forward to working closely with Volvo to offer their customers the best in-vehicle entertainment available."

About SIRIUS

SIRIUS delivers more than 125 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite radio, offering 67 music channels available nationwide. SIRIUS also delivers 61 channels of sports, news, talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the NFL, NBA and NHL and broadcasts live play-by-play games of the NFL, NBA and NHL. All SIRIUS programming is available for a monthly subscription fee of only $12.95.

SIRIUS products for the car, truck, home, RV and boat are available in more than 25,000 retail locations, including Best Buy, Circuit City, Crutchfield, Costco, Target, Wal-Mart, Sam's Club, RadioShack and at shop.sirius.com.

SIRIUS radios are offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep(R), Land Rover, Lexus, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Rolls Royce, Scion, Toyota, Porsche, Volkswagen and Volvo. Hertz also offers SIRIUS in its rental cars at major locations around the country.

Click on www.sirius.com to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.

About Volvo Cars of North America, LLC

VCNA, part of the Volvo Car Corporation of Gothenburg, Sweden, provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada, Mexico and Puerto Rico.

Volvo has been building cars with Safety in mind since 1927. The 2006 model line-up of Volvo Cars includes: the award-winning new S40 and its wagon counterpart the all-new V50; the award-winning XC90; the sporty S60 sedan -- including the award-winning performance sedan -- S60 R and the performance wagon version - V70 R; the S80 luxury sedan; the versatile V70 wagon and rugged XC70 (Cross Country); and the all-new Volvo C70.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2005 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our operational results are: our dependence upon third parties, including manufacturers of SIRIUS radios, retailers, automakers and programming partners, our competitive position and any events which affect the useful life of our satellites.


Source: SIRIUS Satellite Radio

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