-
The New Chrysler Names Deborah Wahl Meyer Vice President, Chief Marketing Officer
August 2007
AUBURN HILLS, Mich., Aug. 15 /PRNewswire/ -- The New Chrysler today announced th... -
Read
-
Chrysler Group Reports March 2007 US Sales
April 2007
AUBURN HILLS, Mich., April 3 /PRNewswire-FirstCall/ -- Chrysler Group reported s... -
Read
-
Chrysler Group's Sterling Heights Assembly Plant Produces All-New 2008 Chrysler Sebring Convertible
March 2007
AUBURN HILLS, Mich., March 30 /PRNewswire-FirstCall/ -- The all-new 2008 Chrysle... -
Read
-
Chrysler Group First to Offer SIRIUS Backseat TV
March 2007
NEW YORK, March 29 /PRNewswire-FirstCall/ -- Chrysler Group and SIRIUS Satellite... -
Read
-
Chrysler Announces Pricing on 2008 Chrysler Sebring Convertible
March 2007
AUBURN HILLS, Mich., March 30 /PRNewswire/ -- Chrysler is raising the roof on th... -
Read
-
2008 Chrysler Sebring Convertible Tops Segment with Class-leading Innovations, Three Convertible Top Offerings
March 2007
AUBURN HILLS, Mich., March 30 /PRNewswire-FirstCall/ -- Chrysler is raising the ... -
Read
-
Chrysler Group Recognizes 2006 National Dealers of the Year and Managers of the Year
March 2007
AUBURN HILLS, Mich. and AUSTIN, Texas, March 20 /PRNewswire-FirstCall/ -- The Ch... -
Read
-
Quarterfinalists Selected in 'Chrysler Sebring Hats Off to the Derby' National Hat Design Contest
March 2007
AUBURN HILLS, Mich., March 20 /PRNewswire-FirstCall/ -- The top 15 quarterfinali... -
Read
-
New Chrysler Group Products Spark February 2007 Sales Growth in Europe and Asia
March 2007
AUBURN HILLS, Michigan and STUTTGART, Germany, March 5/PRNewswire/ -- Chrysler G... -
Read
-
Chrysler Group and Chrysler, Jeep and Dodge Dealers Announce Continued Sponsorship of 'Carnaval on the Mile'
February 2007
- Second consecutive year Miami-area Chrysler, Jeep(R) and Dodge dealers are... -
Read
Chrysler redefines the classic American automobile with the worldwide debut of the Chrysler 300C concept at the 2003 New York International Auto Show. With an entirely new shape based on the company’s all-new rear-drive architecture, this striking concept sedan continues the Chrysler brand’s proud ‘letter series’ tradition - but in a thoroughly modern way.
It’s been nearly five decades since Chrysler first introduced its fabled ‘letter series’ cars. The brand’s renowned line of Chrysler 300s started with the C-300 in 1955, and continued for 11 years. Few American automakers have since matched their reputation for blending performance, prestige and sheer presence.
Chrysler 300C features classic proportions -- a long hood, short deck and a dramatic profile complete with 20-inch tires. Paying tribute to some of the first letter series cars, a production version similar to the Chrysler 300C concept will go on sale in 2004, further solidifying the Chrysler brand’s premium position in the market.
“Chrysler 300C signals a dramatic new design direction for Chrysler,” said Dieter Zetsche, President and CEO of the Chrysler Group. “With its new shape and noble proportions, the Chrysler 300C redefines the classic American automobile, while moving the brand solidly into the premium segment of the market.”
While Chrysler 300C is a concept vehicle, it provides a strong hint at the first sedan from Chrysler Group’s much-anticipated next generation of rear-wheel drive vehicles to debut in 2004.
“With recent introductions including the innovative Chrysler Pacifica sports tourer and the head-turning Crossfire sports coupe, and now the all-new 300C, the Chrysler brand has one of the most impressive product portfolios in the industry,” added Zetsche. “These vehicles will enable us to move the Chrysler brand to a premium position within the U.S. market.”
Transferring all this power to the pavement is Chrysler’s new rear-drive architecture. Rear-wheel drive offers improved handling with front wheels steering and rear wheels driving. With tremendous advances in tire technology and electronic stability control, Chrysler brings back the rear-wheel drive passenger sedan.
The Chrysler 300C concept also marks the return of the HEMI engine to the Chrysler brand after more than 30 years. The legendary engine design that powered Chrysler’s ‘letter series’ cars in the 1950s has been re-engineered and reborn as a modern, high-performance, fuel-efficient and durable powerplant known as the all-new 5.7-liter HEMI V-8.
“Combining confident performance with stunning design, the Chrysler 300C concept defines our next generation of automobiles,” said Zetsche. “With rear-wheel drive and HEMI Inside, Chrysler 300C delivers power and performance in an elegant package.”
|
All images courtesy of and copyright their respective manufacturers, unless otherwise indicated. They may not be reproduced or retransmitted in any way without the express written permission of their respective owners. All trademarks are the property of their respective owners. Model news and specifications are presented as provided by manufacturer, and do not necessarily reflect the opinions of DIGIADS. No warranty is made by DIGIADS with respect to the accuracy or timeliness of the information contained herein.