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First Annual "Search for America's Messiest Car" Contest Launched


September 2006
 Filed under: CHRYSLER Car News | CHRYSLER Headlines
SPARTANBURG, S.C., Sept. 13 /PRNewswire/ -- Individuals from all walks of life -- parents, business professionals and college students alike -- are invited to participate in a nationwide Search for America's Messiest Car. This inaugural contest is sponsored by Milliken & Company, maker of premium YES Essentials stain- and odor-resistant vehicle interior fabrics and floor mats.

The all-new 2007 Chrysler Pacifica offers a first-class interior experience, and with a new 4.0-liter V-6 aluminum engine and new six-speed transmission, an inspired driving experience. A five star safety rating for front and side impact from the National Highway Traffic Safety Administration along with more standard safety features offer owners peace of mind without sacrificing style, performance or functionality. The Pacifica has a starting U.S. Manufacturers Suggested Retail Price of $24,890 and began arriving at dealerships in September. (PRNewsFoto/Milliken & Company)


YES Essentials seating fabric in the 2007 Chrysler Pacifica. YES Essentials floor mats and interior fabrics, developed by Milliken & Company, incorporate advanced stain repellency, stain release and antimicrobial technologies. YES Essentials mats and fabrics repel and release stains including coffee, ketchup, dirt, motor oil, and even permanent marker and lipstick, and resist odor-causing mold and mildew growth. For more information or to purchase YES Essentials custom-fit floor mats, go to www.YESessentials.com. (PRNewsFoto/Milliken & Company)

The grand prize: an all-new 2007 Chrysler Pacifica touring model with kid-, ketchup- and sludge-proof YES Essentials cloth seating, and a starring role in a day-in-the-life video, giving viewers insight into the lifestyle that created that messy ride.

"Keeping a clean vehicle can be difficult, considering that 82 percent of drivers transport sandy, muddy or dirty gear in their vehicles," said Mike Guggenheimer, manager for YES Essentials products. The culprits: "Fifty-seven percent of drivers keep pets in their cars, 68 percent have sports equipment, and 72 percent transport camping or outdoor gear," explained Guggenheimer.

Messy car owners can go to www.MyLifeMyCarMyMess.com to enter the contest, and one grand prize winner will be chosen from all online entries received. Entrants can post up to five photos of their sloppy car, and even the family members responsible for the mess, plus a short essay explaining how a chaotic life has led to the turmoil in his or her vehicle. Visitors to the site can also view submitted entries, and can rate the cars on a scale of Squeaky Clean to Dumpster on Wheels.

According to a Milliken cleanliness study, Americans are over-scheduled, over-worked and over-committed through trying to meet the daily demands of a career, family and friends. However, drivers still want to keep their car free of dirt and debris without committing to a daily car interior cleaning regimen.

Milliken research also showed that 70 percent of drivers surveyed rated getting a vehicle clean with as little effort as possible as one of the most important factors in maintaining a vehicle.

In an effort to cater to drivers' busy lifestyles, Milliken developed an automotive fabric technology able to withstand and repel even the worst stains, to keep car interiors lasting longer and looking better. YES Essentials interior fabrics and floor mats can stand up against spilled coffee, dropped ketchup and smeared lipstick, which come right out of the woven fibers.

And even if that smelly chili dog spills onto YES Essentials fabric, you don't have to worry about pulling off the side of the road to perform an emergency clean up. An antimicrobial agent is incorporated into the material to inhibit the growth of bacteria -- so odors are stopped in their tracks.

"We have created the Search for America's Messiest Car contest to help promote this new technology and to encourage people to give YES Essentials floor mats a try," said Guggenheimer. "The ability to easily remove stains from the fabric and prevent odors opens incredible opportunities for drivers on the go."

Online entries will be accepted beginning this Monday, Sept. 11 through Monday, Oct. 16, after which winners will be chosen by an independent judging panel.

Additional prizes include a car upgrade for the second-place winner -- with YES Essentials seat covers, floor and trunk mats -- and sets of YES Essentials floor mats to help 10 third-place winners spruce up their messy rides.

"We're eager to see the entries roll in -- with so many people these days practically living in their cars, we're sure we'll see some creative photo evidence of today's busy lifestyles," Guggenheimer added.

"YES Essentials, a line of low maintenance, easily cleaned interior fabrics and floor mats, is on a mission to clean up America's cars. Admitting that you have a problem is always the first step, so enter those messy cars, and begin the healing," Guggenheimer quipped.

For more information, including a prize list and full official rules, visit www.MyLifeMyCarMyMess.com.

About YES Essentials

Developed by Milliken & Company, one of the world's largest textile and chemical companies and a lead supplier to the automotive industry for more than 50 years, YES Essentials floor mats and interior fabrics incorporate advanced stain repellency, stain release and antimicrobial technologies. YES Essentials mats and fabrics repel and release stains including coffee, ketchup, dirt, motor oil, and even permanent marker and lipstick, and resist odor-causing mold and mildew growth. For more information or to purchase YES Essentials custom-fit floor mats, go to www.YESessentials.com.

About Chrysler Pacifica

The all-new 2007 Chrysler Pacifica offers a first-class interior experience, flexibility to carry people or cargo and with a new 4.0-liter V-6 aluminum engine and new six-speed transmission, an inspired driving experience. A five star safety rating for front and side impact from the National Highway Traffic Safety Administration along with more standard safety features including all-row side curtain air bags and Electronic Stability Program offer owners peace of mind without sacrificing style, performance or functionality. The all-new 2007 Chrysler Pacifica has a starting U.S. Manufacturers Suggested Retail Price of $24,890 and began arriving at dealerships in September.


Source: Milliken & Company

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